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Announcing Monterey Jazz Festival’s New Mission Statement

Monterey, California, United States

In 1958, the Monterey Jazz Festival held its inaugural festival, presenting the very best of jazz music, with a commitment to supporting and nurturing the art form for future generations.In 2019, 62 festivals later, the Monterey Jazz Festival has adopted a new mission and vision statement to reinforce the original inspirational and dynamic vibe of the original Festival, while orienting the organization towards the future.

Developed by the board and staff, the Monterey Jazz Festival’s new mission and vision statements align with its three-year strategic plan, with the goal of leading the way in advocating for the vitality, impactful engagement, diverse appeal, and creativity of jazz.


Our mission is to inspire the discovery and celebration of jazz, anchored by an iconic festival.


We envision a sustainable organization that sets the standard of excellence for jazz, connects a diverse community, and helps people appreciate and learn about jazz as fans and performers.

Peter Gordon, Vice President of the Monterey Jazz Festival Board of Directors, led the task force that reviewed the mission and vision for the organization.

“Jazz, one of America’s greatest indigenous art forms, is facing increasing challenges to survive and thrive in this new attention-economy driven world,” said Gordon. “As a standard bearer for 62 years, the Monterey Jazz Festival is standing strong to cultivate new audiences, expand mentoring opportunities and create gathering places for diverse communities. We are committed to the discovery and celebration of this art form which embodies the freedom, creativity and uniqueness of the American experience.”

The Monterey Jazz Festival is excited to utilize this new mission and vision statement to propel the organization, the festival and its year-round commitment to jazz education toward a sustainable and dynamic future.

The Monterey Jazz Festival is held annually during September on the 20-acre, oak-studded Monterey Fairgrounds and Event Center, located in Monterey, California. Monterey Jazz Festival is an international icon and model for subsequent music festivals, including the Monterey Pop Festival, Woodstock, and many other multi-stage and nonprofit festivals around the world. The Festival brings together more than 500 top jazz artists perform throughout the weekend on eight stages spread throughout the grounds. Nearly every major jazz artist has appeared at Monterey, with many memorable performances.

Monterey Jazz Festival is honored to receive support from the William and Flora Hewlett Foundation, David and Lucile Packard Foundation, NEA Art Works, North Coast Brewing Company, Scheid Family Wines, Blue Note at Sea; Inns of Monterey, Yamaha, Medcom Solutions, Taylor Farms, Macy’s, Blue Microphones, Montage Health, Monterey Bay Aquarium, Kind Bars, El Jefe Tequila, Tahoe Blue Vodka, Sanctuary Vacation Rentals, Vibes Earplugs, Alvarez Technology Group, Jazz at Lincoln Center, Naturipe, MogoARTS Marketing, Remo, KSBW/ABC/EstrellaTV, DownBeat, JazzTimes, KAZU, SmoothJazz.com Global, Monterey Herald, and KSQD.

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