The “MIDI Makes Music” campaign, sponsored by a coalition of leading industry companies and organizations including, Roland, Yamaha, Gibson, Fishman, Dave Smith Instruments, Korg, Dream, Mediamation, NAMM, AES, Keyboard Magazine, Electronic Musician Magazine and Robertson Communications is designed to educate consumers about the benefits of MIDI technology. Resources, videos, company links and more can be found at www.midi.org/midi30
“The story of MIDI is very important to tell because it’s not just a proven technology, but one that has widespread industry support and will remain valuable long into the future,” said Tom White, president, MMA. “We are grateful to all of our sponsors and MMA Members to help us celebrate this significant milestone.”
The MMA will also present a H.O.T Zone session on Sat. Jan. 26th at 11:30 a.m. in Room 204B titled “MIDI Creators and Innovators Panel” which will be an entertaining discussion of the past, present and future of MIDI technology.
For more information on the MMA’s 2013 NAMM Show activities, please visit www.midi.org/namm
WHAT IS MIDI:
MIDI is a GRAMMY®-winning technology that allows electronic musical instruments and computers to communicate with each other. It sounds simple, but MIDI is so profoundly significant that even after 30 years it continues to enable new and innovative products and applications.
January 1983 at the NAMM Show in Anaheim, Calif.
• Digital music creation/editing/production for film/TV/radio.
• Digital musical instruments and related products (sequencers, drum machines, electronic drums, guitar controllers, effects processors, etc.)
• Songwriting and recording software
• Music education software
• Interactive (aka adaptive) music playback in console and computer games
• Programmed control of stage lighting, animatronics, and sound in live shows and amusement parks
• Home automation (lights, security systems)
About the MMA
The MIDI Manufacturers Association (MMA) is a non-profit organization formed in 1985 to encourage companies implementing MIDI to make their products interoperable through compliance with MMA Recommended Practices. MMA publishes the official MIDI Specification, provides education about MIDI, licenses MIDI trademarks, and promotes the use of MIDI technology for new applications and in various industries.