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Jackson® Guitars Launches Online Custom Guitar Builder

United States
Web application allows for players to design and customize guitars in real-time

SCOTTSDALE, Ariz. (Feb. 9, 2012) – Jackson guitars is proud to announce the launch of the all-new online Jackson Guitar Builder. The interactive platform allows for users to select from more than 150 features while custom designing their own Jackson guitar.

“The online Jackson Guitar Builder is a perfect resource for players to visualize the guitar of his or her dreams,” said Jon Romanowski, product manager for Jackson guitars. “Players can modify even the most intricate details and see their guitar come to life. The possibilities are endless.”

Builders can choose from five different body styles, seven body woods, five fretboard woods, 25 body colors, three hardware colors, 29 bridge and neck pickups, different knobs, switches, inlays, neck binding colors, and more. Other features include the ability to save your design and share it with online communities, as well as placing your final order through a Jackson Custom Shop dealer.

To experience the new Jackson Guitar Builder, visit www.jacksonguitars.com/community/guitarbuilder/

About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others.
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