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D’Addario Introduces New Electric And Acoustic Sets

United States
The NAMM Show, Anaheim, CA, January 13-16, 2011 – D’Addario is excited to announce the newest additions to its string set product line. Each set is designed to meet growing needs in the guitar market.

A D’Addario original that has been re-issued by popular demand, EXP Reds are constructed from a unique copper steel alloy, coated to produce long lasting, piano-like tone with proper amount of balance of warmth and brightness. The addition of micro-fine EXP coating to the outer wrap allows the strings to vibrate freely and sound and feel 100% natural, while lasting three to four times longer. D’Addario EXP Reds are available in the most popular four-string bass gauge sizes and will retail for $59.99.

Developed with a flexible feel that also maintains a quick attack response, an essential feature for all flamenco players, the new Flamenco Sets from D’Addario are available in black and clear nylon, providing tone and appearance options for both traditional and progressive flamenco players. The EJ25C and EJ25B Flamenco sets will retail for $17.99.

D’Addario True Medium acoustic guitar sets feature a smaller diameter in the 3rd, 4th and 5th strings than the traditional EJ17 medium set. These strings are for players looking for a well defined, balanced sound and tension across their medium setup. These gauges are also optimal for DADGAD tuning, which was originally popularized as an alternative tuning in Celtic music but extends into contemporary folk, rock, and classic finger-style guitar. The EJ24 True Medium set will retail for $13.99.

Developed for the electric guitar, the EXL111 Balanced Tension Set was designed using scientific formulas that create an equal feel between all of the strings. This kind of separation allows for each string to be played with the same downward force and flexibility across the set. The Balanced Tension set will be available in .010 - .046 gauges and will retail for $10.79.

In addition to these five new sets, D’Addario announces line extensions. EJ26 Phosophor Bronze Round Wound acoustic guitar strings will be available in a 10-pack (EJ26-10P) which will retail for $118.89. The EJ22 Nickel Round Wound Jazz Medium set will be available as a Pure Nickel Round Wound set, EPN22, to provide a warmer, vintage tone. The EPN22 Pure Nickel Set will retail for $15.99.

All of the string sets and line extensions will be available as of January 1, 2011.

“Known for continually answering the needs of musicians, D’Addario is excited to announce these new string sets,” says D’Addario Manager of Product Management, Brian Vance. “Each of the new sets deliver the quality, consistency and durability that D’Addario has offered for generations.”

D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, HQ Percussion and PureSound Percussion. The company also runs theLessonroom.com and Guitar.com. D’Addario products are marketed in approximately 120 countries.
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