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IK Multimedia Announces New Partnerships with Major Guitar & Bass Amplifier and Effects Manufacturers

United States
New partnerships provide for authorized digital models of industry-leading gear for an upcoming version of AmpliTube

13th January 2011, Modena, Italy - IK Multimedia announces the formation of strategic partnerships with many of the music industry‘s top leading guitar and bass amplifier and effects manufacturers. The formation of these alliances coincides with the upcoming release of a new AmpliTube application for Mac/PC digital recording workstations and iPhone/iPad.

Companies currently participating in the new application project include Fender™, Ampeg®, Orange®, Soldano™, Seymour Duncan™, Gallien-Krueger®, Jet City Amplification™, THD® and T-Rex®.

“IK Multimedia has been the software modelling developer of choice for legendary guitar and bass amp manufacturers Fender™ and Ampeg®. With 15 years of modelling development experience, our proprietary technologies produce the most accurate sonic and operational representation of the hardware components, allowing us to become the first choice partner for development,” says IK Multimedia CEO Enrico Iori. “We are so pleased to have strong relationships with such a diverse group of creative companies, and are proud of our entire team of dedicated professionals who put in countless hours ensuring the success of our products. Our technology and new delivery method in the forthcoming version of AmpliTube will allow manufacturers to immediately offer an ultra-realistic ‘sample‘ of their products, providing a rich immersive user experience for amplifiers and stompboxes. In essence, our technology provides the ultimate environment for virtual gear — giving users the opportunity to try the product in their own environment free from distraction, thoroughly evaluate the sound and operation of the hardware, and thus incorporate the gear into their live rigs.”

“An electric guitar is nothing without amp tone, and Fender amplifiers are the standard by which great amp tones are measured. We‘re confident that the thrill of plugging into a great tube amp will never die, but we are proud to give digital enthusiasts the opportunity to discover and utilize many of the best Fender tones, old and new, with the convenience of Mac/PC recording or the mobility with their iPhone, iPad or iPod. Unlike other guitar modeling software, IK Multimedia developed the realistic sounds of the Fender™ gear modeled in AmpliTube with the master tone-team at Fender Musical Instruments. From the legendary Tweed Deluxe™ to the modern high-gain Super-Sonic™, this is the real-deal palette of tones you need to make great music in the digital domain.” says Shane Nicholas, Senior Marketing Manager for Guitar Amps at Fender.

“For 60 years, Ampeg has been and continues to be the standard in bass amplification. We, at Loud Technologies, are excited about this opportunity to continue working alongside IK Multimedia to offer the Ampeg tone to musicians in a software format,” says John Boudreau, Vice President of Music Gear Group at LOUD Technologies.

“Our tube amplifiers are best known worldwide for their distinct overdriven sound and razor sharp tonal accuracy. We are proud to have set this industry benchmark, and therefore we would only partner with IK Multimedia if we were certain that together we could recreate that special sound quality that musicians have come to know and love from Soldano,” says Michael Soldano, Founder of Soldano.

“After 40 years of making superb amplifiers, we are confident and excited to bring the dynamic brand of Orange amps into software platforms with IK Multimedia,” says Damon Waller, Managing Director of Orange Music Electronic Company.

“For 35 years, Seymour Duncan has been making quality guitar and bass products, and we are delighted to be working with IK Multimedia to introduce our brand to the computer musician,” says Evan Skopp, VP Business Development & Artist Relations of Seymour Duncan.

“Gallien-Krueger‘s legacy is legendary bass amplification, and we are excited to be working with IK Multimedia‘s technology to further the brand of our product line for the future of musicians,” says Bob Gallien, President and CEO of Gallien-Krueger.

“As today‘s musicians increasingly turn toward technology, this newly formed partnership between Jet City Amplification and IK Multimedia is an exciting opportunity to bring our classic tube tones to digital recording enthusiasts,” says Doug White, Marketing and Product Development Manager of Jet City Amplification.

“THD Electronics is known for excellence in audio products and tube amplification, and in our experience it makes sense to work with a leader in software like IK Multimedia to spread our brands of amps and effects for guitar and bass musicians,” says Ed DeGenaro, Vice President of THD Electronics.

“T-Rex Effects are known for offering a brilliantly simple user interface, and delivering astonishing sound, and we are excited to be working together with IK Multimedia to expand our customer reach into software and continue offering musicians easy-to-use, and excellent sounding audio products,” says Steen Meldgaard, Manager of T-Rex Effects.

Pricing and availability

The upcoming version of AmpliTube, including ultra-accurate gear modelled on these valued partners amplifiers and effects, will be announced soon. This new version will also offer a brand new way to try and buy the included gear models together with a new distribution and pricing model that has no precedent in the software and plug-in industry. More information will be available soon

About IK Multimedia:

IK Multimedia is a computer music technology company that offers a diverse range of affordable and easy-to-use music production tools with great sound quality and a realistic look and feel. With over one million installations worldwide, the IK range has been adopted by musicians of every level, from beginners to professionals, to gain access to high-end, studio-quality gear from their computers or mobile devices.

AmpliTube® is a registered trademark property of IK Multimedia Production Srl. All other product names and images, trademarks and artists names are the property of their respective owners, which are in no way associated or affiliated with IK Multimedia. iPhone®, iPod touch®, iPad® are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. AMPEG® is a trademark of LOUD Technologies, Inc. FENDER™ is a registered trademark of Fender Musical Instruments Corporation. GALLIEN-KRUEGER® is a registered trademark of Gallien-Krueger Corporation. ORANGE® is a registered trademark property of Orange Music Electronic Company Ltd. THD® is a trademark of THD Electronics Ltd. JET CITY AMPLIFICATION 333™ is trademark property of 333 Enterprises Incorporated DBA Jet City Amplification CORPORATION WASHINGTON. SEYMOUR DUNCAN™ is trademark property of Carter Duncan Corporation. SOLDANO™ is trademark property of Gremlin Inc. DBA Soldano Custom Amplification CORPORATION WASHINGTON. T-REX ENGINEERING™ is trademark property of T-Rex Engineering ApS CORPORATION DENMARK.
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