Nazareth, PA – January 4, 2011 – C.F. Martin & Co., Inc. has today announced the appointment of 16-year industry staple Amani Duncan to the new position of Director of Promotional Marketing. Having worked in the past with such names as Sean “Diddy” Combs, Lenny Kravitz, Jay-Z, Janet Jackson, The Rolling Stones, Bon Jovi, Coldplay, Katy Perry, 30 Seconds to Mars and Joss Stone, she brings her expertise to the company synonymous with acoustic guitar manufacturing. Effective immediately, she will report to company President Keith Lombardi.
“Just a quick look at Amani’s glittering track record makes it easy to understand the value that she will bring to Martin Guitar as we step up our marketing efforts in 2011,” company CEO Chris Martin said. “Her innovative style and expertise will be great assets to the company and its marketing and promotional strategy.”
Before joining Martin Guitar, Ms. Duncan most recently headed the marketing efforts for Sean Combs Enterprises. There she managed the marketing and integration of the corporation’s many diverse divisions, including the Sean John clothing lines, Estee Lauder fragrances and Bad Boy/Interscope Records. Additionally, she honed her craft with earlier senior positions at Capitol Music Group/EMI and Island Def Jam Music Group/Universal Music.
About Martin Guitar:
Founded over 175 years ago in 1833 by Christian Frederick Martin, C.F. Martin & Co. has been continuously family owned and operated for six generations. The oldest surviving acoustic instrument maker in the world, Martin guitars are hand-made by skilled craftsmen and women, many still using the design and techniques introduced by the company founder in the 1830s. The privately held manufacturer is highly regarded for creating some of the finest instruments and introducing innovations that have become industry standards in the music products industry including the now-standard X-bracing, the 14-fret guitar and the “Dreadnought” size. Current Chairman and CEO Christian Frederick Martin, IV, took the helm of the company in 1986.