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Fender Musical Instruments Corp. Appoints Jay Wanamaker To Lead New Global Percussion Branding Initiative

United States
English
MI veteran brings unique skill set to grow KMC Music percussion business

SCOTTSDALE, Ariz. (Oct. 28, 2010) – Fender Musical Instruments Corp. (FMIC) announces today that music industry veteran Jay Wanamaker will be joining Fender® in the newly created position, senior vice president of percussion. Wanamaker will report directly to Ed Miller, president of KMC Music, with a dotted line to FMIC Chief Executive Officer, Larry Thomas. He will oversee the branding of all KMC percussion brands worldwide, including: Latin Percussion®, Toca® Percussion, Gretsch® Drums, Gibraltar® Hardware and Sabian® cymbals (U.S.), and will be relocating to KMC in Bloomfield, Conn.

Wanamaker is a 30-year music industry veteran who formerly served as Executive Vice President/General Merchandise Manager of Guitar Center and prior served as Vice President/General Manager of the Yamaha Corporation of America, Pro Audio & Combo Division. He has designed numerous percussion products under his signature line and launched Yamaha‘s line of concert and marching percussion products. He is a renowned percussionist, author and composer who served on the faculty of the University of Southern California (USC) Thornton School of Music. He has authored numerous publications and composed music for the motion picture DRUMLINE. In addition, he has instructed numerous bands and drum corps for events including the 1984 Olympic Opening Ceremonies, Pan Am Games, Super Bowl XXIII, Liberty Weekend and the McDonald's All-American High School Band.

Jay Wanamaker stated, “I am thrilled to join Fender and lead the KMC percussion brands. It is a rare opportunity to be handed some of the greatest brands in our industry along with the great support and resources of KMC and Fender. It truly is a dream job come true.”

Larry Thomas added, “Jay‘s diverse background in wholesale, retail and education, along with his expertise in being an authority in the percussion arena, will take our percussion business to a whole new level. We are delighted to have Jay join our team.”

About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others.
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