NAZARETH, PA, December 27, 2010 – C. F. Martin & Co., Inc. announced that effective today the company will use Martin SP Lifespan acoustic guitar strings on production guitars. Martin SP Lifespan strings with Cleartone proprietary technology provide a rich full tone with the added benefit of longer life. Guitars leaving the factory using SP Lifespan will have a hang tag for identification at the retailer.
Visitors to the Martin Booth (#5454, Hall B) during the 2011 Winter NAMM Show will be able to experience SP Lifespan sets on Martin Guitars on display.
Introduced late in 2010, Martin SP Lifespan acoustic guitar strings have already captured the attention of consumers. The Martin SP Lifespan acoustic guitar strings start with ultra-pure steel SP core wire, which delivers a perfect combination of tensile strength and response. Bronze electroplating is added to protect and enhance the core wire, which is complemented by the wraps that bring the full, rich tone players demand. Finally, Martin’s custom wrapping techniques ensure tight tolerances to gauge and tension.
Martin SP sets are sent to Everly Music for treatment with Cleartone proprietary technology. This treatment provides the thinnest protection in the industry and does not flake or peel. The treatment protects both the wrap and core wire by repelling dirt and grime that can deaden a string. Wrap windings remain open and uncovered to permit natural vibration patterns. The Cleartone proprietary technology preserves and protects the natural rich full tone of the Martin SP strings. Superior Performance meets Long Life!
About Martin Guitar
Founded in 1833 by Christian Frederick Martin, C. F. Martin & Co. has been continuously family owned and operated for six generations and remains the world‘s oldest surviving acoustic instrument maker. Current Chairman and CEO Christian Frederick Martin IV took the helm of the Company in 1986.
“C. F. MARTIN” guitars are still handmade by skilled craftsmen and women who continue to use the designs and techniques introduced by the Company‘s founder in the 1830s. In addition to creating some of the world‘s finest instruments, C. F. Martin & Co. is renowned for introducing innovations that have become industry standards, including the now-standard X-bracing, the 14-fret guitar and the “Dreadnought” size.
About Everly Music
Everly Music, owned by Phil Everly of the Everly Brothers, introduced Cleartone Strings in 2005. Designed to extend string life longer than traditional strings, Cleartone proprietary technology is trusted worldwide by professionals and industry veterans alike. Everly Music is a family owned and operated business in North Hollywood, California, supplying high quality strings and musical accessories under the Cleartone, Red, Sevilla, Everly and Star Picks brands.