Westlake Village, CA — December 7, 2010 — Guitar Center, the largest domestic retailer of musical instruments and equipment, announced today it is now selling online, through its website at guitarcenter.com, to more than 90 countries worldwide. To facilitate this global online expansion, Guitar Center has partnered with FiftyOne, the leading provider of international e-commerce services and infrastructure to United States retailers with global ambition.
Guitar Center is using the FiftyOne platform to extend its e-commerce operations into more than 90 countries and to accept payment in 42 currencies, with all applicable taxes, duties, and shipping costs included in full.
“We are thrilled to have been able to extend the Guitar Center brand to consumers worldwide,” said Richie Pidanick, Vice President at Guitar Center. “We carry one of the world’s largest available selections of guitars, amplifiers, percussion, keyboards, pro audio and recording equipment. It’s only natural that international consumers would want access to our online catalog of premium merchandise. We wanted to make sure that these consumers had a first-class customer experience from the moment they land on our website and start shopping, until the moment the order arrives at their door. With FiftyOne, we’ve been able to make this a reality.”
“Guitar Center is a legendary US retailer,” said Mike DeSimone, Chief Executive Officer of FiftyOne. “They offer an unbelievable shopping experience for musicians of every age and every level of expertise. Music is a universal language of sorts, and I’m confident international consumers will be quick to take advantage of this opportunity,” he concluded.
For more information on shopping internationally with Guitar Center:
About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion, keyboards, pro-audio and recording equipment. Our retail store subsidiary operates 214 Guitar Center stores across the United States. In addition, our Music & Arts division operates 95 retail stores specializing in band and orchestra instruments for sale and rental, serving teachers, band directors, college professors and students. We also are the largest direct response retailer of musical instruments and related products in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalogs and owned or operated websites.
About Fifty One
FiftyOne empowers leading United States retailers to utilize their existing e-commerce infrastructure and online shopping experience to market, sell, and fulfill merchandise to international shoppers with cost certainty. FiftyOne manages all aspects of the international order life cycle, including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. FiftyOne is powering international e-commerce for many leading United States retailers, including Anthropologie, Brookstone, The Buckle, CHEFS Catalog, Drugstore.com, Johnson & Murphy, Overstock.com, and SureSource. The company is headquartered in New York City.