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2010 Life is good Festival Spreads the Power of Optimism

United States
More than 25,000 People Enjoy a New Concept in Event Entertainment and Raise Over $600,000 for Kids Facing Life-Threatening Challenges

“The Life is good Festival didn’t just deliver a new marquee event to the music scene last weekend, it introduced a whole new entertainment concept: a family event that wasn’t painfully wimpy, folded into a contemporary concert that wouldn’t make parents cringe in front of their children.” --Scott Mclennan, Boston Globe

September 21, 2010 Boston, MA - Over 25,000 festival-goers of all ages attended the 2010 Life is good Festival at Blue Hills on September 11-12, 2010, embracing a new event concept that blurred traditional lines, blending and harmonizing the worlds of the traditional outdoor rock festival, family-friendly entertainment, and charitable fundraising. A wide variety of attending media proclaimed the festival a new and unique entertainment event with both wide and deep appeal.

The festival was presented by Life is good, a Boston-based company that spreads good vibes through its colorful collection of apparel and accessories, and Superfly Presents, acclaimed producers of the iconic Bonnaroo Music & Arts Festival and Outside Lands. The goal of the event was to raise funds for the Life is good Kids Foundation, a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness and extreme poverty.

“We were thrilled to see music fans and young families come together like a giant backyard party. We all had a blast, and attendees should be very proud of what they did. They raised a lot of awareness and much-needed funds to help kids overcome life-threatening challenges such as poverty, violence, and physical illness. For that we are extremely grateful,” said Bert Jacobs, Life is good co-founder and chief executive optimist. “Optimism is fun and healthy, but this weekend I think we showed it can be powerful too.”

The 2010 Life is good Festival was situated at the historic and picturesque Prowse Farm, located at the foot of the Blue Hills in Canton, Mass., a suburb of Boston. The festival featured three stages, with one devoted to the best performers in Kindie Rock, including the Laurie Berkner Band, Dane Zanes & Friends, They Might Be Giants and more.

On the main stages, national headline acts such as Jason Mraz, Ben Harper and Relentless7, Corinne Bailey Rae, Trombone Shorty, Galactic, Guster and many others rocked the event with messages of harmony and optimism, while the crowd danced and sang along. For those unable to attend, Chase Freedom presented a webcast of the performances live on the Chase Freedom and Life is good Facebook pages. Archived clips are available at www.facebook.com/ChaseFreedom and www.facebook.com/lifeisgood.

“When we began planning the event with Life is good, we all wanted to create a truly unique festival where kids and adults, families and singles could come together around great music,” said Rick Farman, co-founder of Superfly Presents. “It could not have worked better for everyone. The Life is good Festival blurred traditional lines and created a fresh, new kind of all-ages event that we will now build on in the coming years.”

Life is good donated 100% of its profits from ticket sales, sponsors, and onsite apparel and merchandise sales to the Life is good Kids Foundation. More than $600,000 was raised to support the work of the foundation, including its Playmakers initiative which provides training, resources and support to the adults dedicated to caring for our most vulnerable children so that all involved lead healthier, more joyful lives.

While most festivals have their fair share of VIPs who enjoy special privileges, the 2010 Life is good Festival only had VGPs -- Very Good People. Several hundred attendees opted to raise individual funds for the foundation in exchange for exclusive hospitality, preferred viewing, artist meet and greets and other prizes.

Through its nationally known festivals, Life is good has raised over $4 million for children in need since 2003. For more information on The Life is good Company, the Life is good Kids Foundation, and the Life is good Festival, please visit www.lifeisgood.com/festivals

About The Life is good Company

The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel, its quality accessories, and its optimistic cultural hero with the huge smile, Jake.

About Superfly

Superfly Productions was founded in New Orleans in 1996 by Kerry Black, Rick Farman, Richard Goodstone and Jonathan Mayers. Originally set up to become the leading independent local concert promoter, they created the Superfly During JazzFest series, which is now in its 14th year. In 2002, they co-founded and continue to produce the iconic Bonnaroo Music & Arts Festival. Since its inception in 2002, Bonnaroo swiftly earned its status as the country’s premier music and arts event and Rolling Stone called the festival “one of the 50 moments to change the history of rock and roll.” Bonnaroo has featured a staggeringly diverse range of world-class acts such as Bob Dylan, Bruce Springsteen and the E Street Band, Metallica, Neil Young, Radiohead, Jay-Z, Willie Nelson, The Police, Snoop Dogg, Pearl Jam, Tom Petty, The Dave Matthews Band, James Brown, The White Stripes, Erykah Badu and The Dead, among so many others. Bonnaroo has also made a large impact on the comedy industry, featuring some of today’s best comedians working today, including Chris Rock, Lewis Black, David Cross, Aziz Ansari, Conan O’Brien, Zach Galifianakis and so many more. In 2008, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival. The company is also involved in artist management and has created the Superfly Marketing Group, a boutique entertainment-marketing agency designed to complement Superfly’s diverse divisions. Superfly Marketing Group leverages the company’s experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.

Life is good. ® is a registered trademark of The Life is good Company
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