WeImprovise! is a work in progress, proof of concept, & labor of love. Support the project.

Korg Launches Wavedrum With Dealer Support Marketing Campaign

United States
English
MELVILLE, NY, June 15, 2010 — Korg USA is engaging in a comprehensive marketing campaign to support dealers in the introduction of the new Wavedrum digital percussion instrument. Employing the latest technologies and a real, playable drum head, the new Wavedrum is the up-to-date successor to the circa 1994 original.

The Wavedrum represents not only a new product, but also a new product category with new retail channels and customers, as well as an expanded audience for Korg overall. Using the product image as an icon, Korg USA devised a multi-element campaign that includes:

A free-standing, in-store display available to authorized retailers

A custom, oversized pop-up background for use at trade shows and percussion events

A series of multi-artist ads reflecting Wavedrum’s appeal across many musical genres

Over a dozen YouTube videos – instructional, demonstration, and artist performances
(shared on Korg’s Facebook and MySpace pages, supported with Twitter links)

Sponsorship of a series of clinics for students with drummer Steve Smith

The POP display provides an interactive presentation of the Wavedrum, where customers can try the product for themselves. It can be set up in minutes and is available to authorized Korg USA dealers.

The print and web advertisements for the Wavedrum feature a diverse group of artists including Steve Smith, Danny Carey, Alex Acuna, Peter Erskine, Dafnis Prieto, Peter Michael Escovedo, Robin DiMaggio and more. Online videos for the Wavedrum, available on the Korg YouTube channel, feature live performances from some of these same artists and others.

Korg’s social network pages feature links to these videos and additional Wavedrum information. Reinforcing Korg USA’s activities, Wavedrum gained prominence by winning the prestigious 2010 MIPA award for Best Electronic Drums at the recent International Music MESSE show in Frankfurt, as well as a Best in Show award at this year’s Winter NAMM Show.
Apple Unveils All New Mac mini
Previous Entry
Apple Unveils All New Mac mini

CUPERTINO, California—June 15, 2010—Apple® today unveiled a completely redesigned Mac® mini, featuring up to twice the graphics performance, a new HDMI port and a new SD card slot, all in an amazingly compact aluminum enclosure. Mac mini is …

Daisy Rock Girl Guitars Now Shipping Highly-Anticipated New 2010 Serenade Parlor and Butterfly Jumbo Acoustic Guitars
Next Entry
Daisy Rock Girl Guitars Now Shipping Highly-Anticipated New 2010 Serenade Parlor and Butterfly Jumbo Acoustic Guitars

Continuing to support the girl rock revolution, Daisy Rock Girl Guitars is now offering new acoustic guitars that make playing acoustic guitar easier and more comfortable than ever before with an innovative signature “Slim & Narrow” neck pr …