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NAMM 2010: New LTD Standard Models For ESP Guitars

United States
ANAHEIM, CA (January 14, 2010) – ESP Guitars’ LTD Standard line has grown. Announced at the 2010 Winter NAMM Show, the latest range of new LTD Standard Series models includes the 300 Series, which all use a neck-through-body or set neck design. New models include the FX-360, the H-351NT, the H-351FR, the MH-327, and the Viper-300M. The FX-360 adds EMG active pickups and a new Padauk Brown Satin (PBS) finish. The new H-351FR, available in Black (BLK) and Snow White (SW) finishes, changes the former H-Series design to LTD’s F-Style headstock, includes a Floyd Rose Special double-locking tremolo, EMG active pickups, black pearl binding (Snow White model); white pearl binding (Black model). The LTD line also expands with the H-351NT, a guitar with set-through construction that comes in See-Through Black Cherry (STBC) and See-Thru Black (STBLK) over its flamed maple top. It offers black binding with abalone purfling. The new Viper-300M comes in a Vintage Brown Satin (VBS) finish with black nickel hardware, rosewood fingerboard, and EMG pickups.

A special new model in the LTD Standard Line is the MH-327. This unique guitar offers 27 frets, with a neck-thru-body design. A Floyd Rose Special double-locking tremolo is included as well as Seymour Duncan Hot Rail and Custom 5 pickups w/push-pull coil tap. Two finishes are available: Black (w/ White Pearl binding) and See-Through Red (STR) (w/ White binding on a flamed maple top). Both models offer a mahogany body, maple neck, and rosewood fingerboard.

A new 7-string LTD model is being added to the LTD line at Winter NAMM 2010. The MH-417 has a 25.5” scale mahogany body with a black satin finish. A maple neck, 24- fret rosewood fingerboard, Grover tuners, Earvana nut, TOM bridge with string-thrubody design, and EMG active pickups complete this powerful guitar.

Supplementing the ESP line at NAMM 2010 are the new ST-203 and ST-203FR guitars. These classic-shaped models both have distressed finishes: the ST-203 offers a Three- Tone Sunburst (3TB) finish and rosewood fingerboard with three single-coil pickups, while the ST-203FR comes in Black with maple fingerboard, as well as a Floyd Rose Special double-locking tremolo, and one humbucker and two single-coil pickups. Also new at NAMM, the LTD EC-256, an affordable set-neck single-cutaway guitar that’s been a popular seller in the ESP line, now comes in a new Aged Vintage Gold (AVG) distressed finish.

About ESP Guitars

Founded in 1975, ESP Guitar Company is the respected manufacturer of custom electric guitars for musicians

around the world. The ESP brands of guitars and basses include ESP, LTD, and Xtone.
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