ANAHEIM, CA, JANUARY 8, 2010 ― The RapcoHorizon Company, a leading manufacturer of audio/video interfacing and cable equipment, unveils brand new product packaging at Winter NAMM 2010 (Booth 4558 Hall C). The new packaging encompasses The RapcoHorizon Company’s Stage Series, Concert Series and Venue Series lines.
These series were developed in order to make a clear distinction between RHC’s good, better and best performance level of cables. The new product packaging will visually differentiate between these product lines for easy reference. Each product-specific package gives consumers all of the information necessary to chose the quality and performance level of the cable that best fits their needs.
The Stage Series cable line is displayed in a traditional center wrap package design. This series includes RHC’s standard line of cable products and focus’ on offering value to the consumer.
The Concert Series cable line, a performance “step up” from the Stage Series line, is presented in product specific, unique, stylistic, die-cut center wrap sleeves, which gives diagrams and specific details about each cable.
The Venue Series cable line debuts in an eye-catching, extremely unique eco-friendly clamshell package that will leave no doubt as to the extreme high quality of the product inside. RHC’s exclusive Venue Series package design utilizes shape suggestive designs along with ‘WOW’ factor graphics.
“The RapcoHorizon Company has always offered our consumers a cable product for every level of quality, value and price,” says Darius Seabaugh, vice president of marketing at The RapcoHorizon Company. “Utilizing this new unique packaging concept makes an easily identifiable and definitive statement as to each cables price range, performance level and consumer value.”
The RapcoHorizon Company, located in Jackson, Missouri, is one of the world’s largest manufacturers and suppliers of audio, video, home theater, data and telecommunications cable in both bulk wire and assemblies. Used worldwide by concert touring sound companies, video and sound contractors, recording studios, system integrators, audiophiles and musicians, The RapcoHorizon Company’s products provide optimal flexibility and premium performance. The company’s state-of-the-art Custom Shop can modify existing products or build new devices to meet any need.