This time in the MI industry was the age of the conglomerates, as practically every major player had been purchased by corporations outside of the industry. The end result was increased prices and decreased quality. Every struggling musician sang the same lament - “why can’t anybody make good equipment for a reasonable price?” This was all the opportunity that Peavey needed.
Soon after the first Peavey product was launched, musicians began to take notice and the industry was left scratching its collective head. How did he do that? And how did he do it for that price? The finer technical points are all well documented at the U.S. Patent Office, but the one common factor that all Peavey products shared was that they weren’t built to make money. They were built to make music.
This philosophy altered the course of the music industry and continues to drive Peavey Electronics today. Consequently, the company has been building amplifiers continuously under the same ownership and management longer than any other major American amplifier manufacturer and is one of the world’s largest manufacturers of musical instruments and professional sound equipment. Peavey produces more than 2,000 products sold in 137 countries and has earned more than 180 patents worldwide.
Hartley’s belief that to make something better, you have to make it differently also changed the way musical instruments were manufactured. Peavey brought the industry into the 21st century 25 years early by employing computers on the production line. By adapting the CNC routing and copy lathe methods that had previously only been used in furniture and gun making, Hartley produced the first truly computer machined, precision made musical instruments. Although Peavey was the first to employ these production techniques, today they are industry standards.
2010 has seen Hartley Peavey honored with the MIPA Hall of Fame Lifetime Achievement Award, the highest honor given in the global music-products industry. Winning the lifetime achievement award hasn’t slowed Hartley down - he is still looking ahead and dreaming up his company’s next big innovations. Stay tuned to see what’s next from Hartley Peavey and his revolutionary brands.
About Peavey Electronics
Celebrating 45 years in business, Peavey® Electronics is one of the largest, most diversified, independently owned suppliers of musical instruments and professional sound equipment in the world, with design, manufacturing and distribution facilities spanning three continents. Today, with more than 180 patents in musical instrument design and audio technology and 2,000 products created in-house, Peavey is not only recognized as a music industry leader in the 137 countries in which its products are distributed in, but it is also a highly desired brand name used by rock & roll legends and modern day pop music icons. In addition to instruments, Peavey and its divisions also provide major audio communications conduits for industries across the board. These can be found in government installations, theme parks, airports, stadiums and buildings all over the world, such as the Sydney Opera House, the US Capitol building and the Beijing Airport.