Guitar Center Professional (GC Pro) to work closely with commercial and private recording studios to help re-build their operations so they are up and running with minimal downtime
Guitar Center partners with the MusiCares® Nashville Flood Relief Fund to help local Nashville musicians in need of emergency financial assistance
WESTLAKE VILLAGE, CA, May 11, 2010 — In direct response to the devastation from the recent floods in Nashville, Tennessee, Guitar Center, the world’s largest musical instrument and professional audio retailer, has launched a dedicated initiative titled “Operation High Ground” for Nashville Flood Relief, to help musicians, songwriters, recording studios and audio professionals re-build their lives. The goal of the program is to help Nashville’s music community get back on its feet as quickly as possible to keep the music going in Music City. Guitar Center’s President, Greg Trojan, made the announcement.
As the events of May 1st unfolded, Guitar Center management was kept apprised of the Nashville storm situation as the unprecedented floods destroyed several communities. Immediately, the company began to formulate a strategy to take advantage of its extensive resources, both locally and nationally, and put into place a comprehensive, multi-tiered plan that addresses the various musical instrument and professional audio needs of the flood victims.
Key elements of “Operation High Ground” include the following:
• Dedicated team specialists from both Guitar Center and GC Pro are on the ground in Nashville to interface with and advise flood victims on the best way to either repair or replace their musical instruments and recording gear as quickly as possible.
• Guitar Center has mobilized its distribution network to capitalize on the nearby Indianapolis warehouse, to ensure that if a replacement instrument, recording product or piece of audio equipment is not in stock in Nashville, it will be expedited to arrive as quickly as possible.
• A special toll-free Tennessee direct hotline (877-687-5405) to the High Ground Emergency Team has been established for customers who have experienced catastrophic loss. Callers can use this number to get rush access to musical gear purchases, along with personalized priority shipment and delivery logistics.
• Guitar Center is partnering with MusiCares® to assist the Nashville area music community by providing emergency financial assistance to help those affected get through this crisis. Donations can be made at any of Guitar Center’s 214 stores, or online.
• TimePayment Corporation, an equipment leasing provider, is working with Guitar Center and GC Pro to develop a lease offering that will help the victims of the floods replace their equipment.
• Guitar Center has partnered with local Nashville FM radio station 104.5, The Zone, to help musicians rebuild their devastated communities. Beginning in May, for a six-week period, 104.5 will be holding live broadcasts from storm-damaged areas. Guitar Center representatives will be on-site to evaluate damaged gear and provide advice and assistance.
• Guitar Center has also partnered with local Nashville FM radio station 103 WKDF and the historic 3rd and Lindsley music venue to host a charity country music show titled “Putting The Music Back in Music City.” The show will be broadcast nationwide, and listeners will be solicited for donations to aid flood victims. Guitar Center will donate guitars that will be signed by the various performing artists and give one lucky listener in each market a signed guitar for donating to this event.
“Nashville has the greatest concentration of musicians, recording studios and audio professionals anywhere in the world,” stated GC Pro Director Rick Plushner. “The entire community has banded together to rebuild Music City, and Guitar Center and GC Pro are proud to be a resource for those players and studios that have suffered a loss. We look forward to helping everyone get back on their feet and keeping the music alive in Nashville.”
Photograph 1: Guitar Center Nashville Guitar Technician Ron Matthews works on a Fender Stratocaster that was damaged at Soundcheck Nashville during the flood of May 1, 2010. The Nashville Guitar Center staff aided in the cataloging and disassembly of various musical instruments and Pro Audio gear in order to help assess damages.
Photograph 2: A shattered Kay acoustic guitar (Circa late 1950’s or early 1960’s) sits on the floor of Soundcheck Nashville, waiting to be assessed for damage.
Photograph 3: Guitar Center staff helped catalog hundreds of musical instruments and pieces of Pro Audio equipment damaged from the flood. Here sits a row of guitar amplifiers waiting to be assessed for damages.
About Guitar Center/GC Pro
Guitar Center is the leading United States retailer of guitars, amplifiers, percussion instruments, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 200 Guitar Center stores across the U.S. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site.
GC Pro is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals.
The Guitar Center logo is a registered trademark of Guitar Center, Inc. Other brand or product names may be trademarks of the respective companies with which they are associated.
About TimePayment Corporation
TimePayment Corporation is a wholly owned operating subsidiary of MicroFinancial Inc. (NASDAQ: MFI). Established in 1986, operating through its subsidiaries, MicroFinancial has become the premier micro-ticket equipment finance company with over 733,000 customers and over $1.17 billion in lease originations.
Established in 1989 by The Recording Academy®, MusiCares provides a safety net of critical assistance for music people in times of need. MusiCares’ services and resources cover a wide range of financial, medical and personal emergencies, and each case is treated with integrity and confidentiality. MusiCares also focuses the resources and attention of the music industry on human service issues that directly impact the health and welfare of the music community.