As a producer of jazz education, as well as a long-running jazz Festival (Stanford Jazz Festival) for the past thirty-eight years, SJW serves both young participants who are accustomed to and expect the latest multimedia technology, as well as older concert patrons who still gather much of their information through print and other traditional forms. Given that SJW already has established ties to its core concert demographic, the impetus was to utilize the newer technologies as a way to improve upon and strengthen existing relationships with past, current and prospective Jazz Camp & Jazz Residency students, who represent the jazz audiences of the future.
Working with existing footage shot at the 2008 Stanford Jazz Workshop for archival purposes, Communications Director Laura G Thorne solicited recommendations from SJW’s Artistic and Executive Director Jim Nadel and Education Program Coordinator Ivor Holloway to create clips with the most significant potential to inform viewers who may or may not be already familiar with jazz or the Workshop. After a comprehensive review process, recordings featuring four of SJW’s most seasoned and respected faculty, Andrew Speight, Ndugu Chancler, Yosvany Terry & Victor Lin, were chosen for the project, representing a range of subject matter including Afro-Cuban Rhythm, Applied Theory for Woodwind Instruments and Advanced Musicianship, covering topics including an impromptu arrangement of the jazz classic, “Night Train” and the use of diatonic scales in jazz.
The videos can be viewed at SJW’s new media page ( www.stanfordjazz.org/media/index.html ) and are posted on the Workshop’s YouTube site ( www.youtube.com/user/stanfordjazz ) for additional exposure. Audio-only interviews with SJW faculty past and present are currently in production and will be completed by end of October 2009.
About Stanford Jazz Workshop
Founded in 1972, Stanford Jazz Workshop (SJW) has welcomed jazz artists and enthusiasts to the Stanford University campus each summer. As SJW’s programs grew, attracting preeminent artists such as Dizzy Gillespie and Stan Getz, the organization began presenting public concerts to encourage community appreciation and awareness of jazz. These early concerts served as the beginning of the Stanford Jazz Festival. Today the festival draws 15,000 music enthusiasts and is ranked by many critics and fans as one of the top jazz events on the West Coast.