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Steinway & Sons Unveils Boston Performance Edition Piano This Week

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Boston PE Arrives Saturday at All Dallas/Fort Worth/Plano Steinway Hall Locations

March 16, 2010, DALLAS — Casey D. Saliba, Vice President of Sales and Marketing for Steinway Hall - Dallas/Fort Worth/Plano, announces a new piano in the Steinway & Sons Boston line, part of The Family of Steinway Designed Pianos. The Boston Performance Edition (or “Boston PE”) piano will debut for the North Texas area this weekend at all three locations.

“This piano represents a groundbreaking advance matching high quality construction with mid-level pricing,” said Mr. Saliba. “Its musical, structural, and aesthetic improvements assure a rich, powerful sound; responsiveness to the touch; and beauty to the eye--- at a very affordable price.”

Steinway Hall – Dallas actually deserves some of the credit for the new edition. In the mid-1980s, Steinway Hall – Dallas/Fort Worth/Plano President Danny Saliba was a regional manager with Steinway & Sons, where he was part of the six-person team including current Steinway & Sons president Ron Losby. Together, they influenced development of the Boston line.

“This is a milestone over 20 years in the making,” Danny Saliba said.

Steinway Hall – Dallas/Fort Worth/Plano will launch the Boston PE this Saturday, March 20, 2010 at 10:30 a.m. at all three Metroplex locations. A special offer through the end of March gives all who have purchased entry-level pianos from Steinway Hall – Dallas/Fort Worth/Plano the opportunity for 110% trade-up value towards the purchase of a new Boston Performance Edition piano. The piano is also geared towards institutions, universities, and arts venues.

“The advances are remarkable,” said Phil Gibbs, institutional director at Steinway Hall – Dallas/Fort Worth/Plano. “Institutions and educators alike will benefit greatly from the refinements in tonal enhancements and overall tuning stability.”

Steinway Hall – Dallas/Fort Worth/Plano, established in 1992, is an exclusive, authorized, independently owned and operated Steinway & Sons piano dealer. With three showroom locations, Steinway Hall – Dallas/Fort Worth/Plano represents The Family of Steinway Designed Pianos, including Steinway & Sons, Boston, and Essex pianos. Experienced staff, incomparable selection, and a reputation for high standards of customer service have made Steinway Hall – Dallas/Fort Worth/Plano the premier destination for anyone seeking to experience the joys of owning a piano.
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