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NAMM Joins with What’s Your Issue Foundation to Help Teens Express Themselves Through Music

United States
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Carlsbad, CA, February 11, 2010 — The National Association of Music Merchants (NAMM) today announced that it has joined the list of organizations supporting the What’s Your Issue Song Competition designed to give youth around the world a positive outlet to express themselves using music.

Born from the Film Your Issue video competition now entering its fifth year, the new song contest will be judged by singer/actor/activist Jack Black. The competition is looking for three-minute songs from young adults 14 to 24 on any issue that moves them including the environment, education, healthcare, pathway from poverty, national security and defense, public service, human and equal rights issues.

The What’s Your Issue Song Competition winning entry will also be presented in front of the international music products industry at the 2011 NAMM Show and the finalists will be included in a compilation CD of emerging artists later this year.

Winning videos and songs will also be presented at a VIP reception in Washington, DC, and at the annual awards ceremony co-hosted by Sony Pictures at its Los Angeles studio and on the What’s Your Issue iTunes Tile. Prizes also include a MacBook laptop and iPod Touches.

“Like NAMM, we believe in the power of music to touch hearts and change minds – and we believe in music-making,” said HeathCliff Rothman, president, What’s Your Issue Foundation. “Our initiative is at the nexus of digital video media, user-generated-content, the internet, social networking, public service and activism, specifically geared to millennial young adults 14 to 24.”

NAMM will sponsor the competition through its Wanna Play? national public awareness campaign dedicated to promoting the proven benefits of playing music for people of all ages and skill levels.

The submission period is open now and runs through mid April 2010. Online voting follows shortly thereafter, and winners will be announced in May 2010. For more information, please visit whatsyourissue.tv or wannaplaymusic.com.

“Adding a songwriting and musical element to the popular What’s Your Issue Competitions is a perfect fit,” said Scott Robertson, director of marketing and communications, NAMM. “And we’re more than happy to add ‘potentially changing the world’ to the long list of proven benefits that can be obtained through playing music.”

About What’s Your Issue Foundation

The What’s Your Issue Foundation is a national not-for-profit organization, which runs an internet-based film and song competition, as well as Y/E, The Young Entrepreneur Network. The Film Your Issue competition, in its 5th year, is looking for solution-project ideas to front-burner issues from young adults 14 to 24 in a 3-minute video format, with accompanying one-sheet description. The new Issue Song competition is looking for original 3-minute songs using the power of music to illuminate front-burner issues.

About Wanna Play?

The Wanna Play? campaign from the National Association of Music Merchants (NAMM) was designed to educate people about how beneficial playing a musical instrument is, and to inspire more people–from children to seniors–to become active players.

About NAMM

The National Association of Music Merchants, commonly called NAMM in reference to the organization’s popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies.
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