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Jazz at Lincoln Center Taps the Orchard for Marketing and Distribution of New and Classic Recordings from its Vast Repertoire of Once-in-a-Lifetime Productions

United States
Worldwide Digital and National Physical Deal Will Bring Unreleased Music to Jazz Lovers around the World First Release on January 19 – Ted Nash’s Portrait in Seven Shades Featuring the Jazz at Lincoln Center Orche

NEW YORK, Nov 04, 2009 Today, The Orchard (NASDAQ: ORCD), a full service media company specializing in the distribution of music and video entertainment, announced that it has been selected by Jazz at Lincoln Center for marketing, national physical distribution, and worldwide digital distribution of both new and previously-captured recordings from the revered jazz institution.

Jazz at Lincoln Center is widely acknowledged and applauded for being at the forefront of leading the development of jazz through performance and education. A recent article in the Wall Street Journal commented, “From the start, the organization has built jazz awareness from the bottom up.” Jazz at Lincoln Center captures the incredible sound and vibrancy of live performances that take place at the venue in its home, Frederick P. Rose Hall. The performing arts complex in New York City consists of three impressive music venues – Rose Theater, The Allen Room, Dizzy’s Club Coca-Cola and an education and recording center Rose Theater, The Allen Room and Dizzy’s Club Coca-Cola use in-house state-of-the-art recording technology, allowing The Orchard to deliver the highest quality live jazz recordings around the world on its digital network.

The first album under the agreement will be Portrait in Seven Shades, a newly-composed suite by jazz musician Ted Nash and recorded by the world-renowned Jazz at Lincoln Center Orchestra with Wynton Marsalis. Portrait in Seven Shades will be released on January 19, 2010. The suite premiered at Rose Theater in 2007 and will be performed as part of the “Jazz & Art II” concerts at Jazz at Lincoln Center on February 4-6, 2010.

“I have great respect for Jazz at Lincoln Center’s vision and dedication to their development of the genre,” commented Richard Gottehrer, Co-Founder and Chief Creative Officer for The Orchard. “We are honored to be working alongside this organization with a worldwide brand and we will bring forward a comprehensive campaign that introduces jazz to a wider audience and increases awareness of cultural importance of jazz music.”

Adrian Ellis, Executive Director at Jazz at Lincoln Center, says, “In a time of rapid change within the music industry, Jazz at Lincoln Center’s model is shifting, especially in terms of digital distribution and social-networking technology. An aggressive digital distribution strategy is essential for anyone trying to get their music out these days, especially with niche music like jazz. The Orchard provides a superb way of doing this. “

With this signing, The Orchard is set to build and expand the JALC mission of continuing the education and performing art of jazz by introducing the music in digital and physical formats. As the catalog becomes available over the next several months, The Orchard will support releases with campaigns that employ the latest tools and forward thinking ideas in promotion- including iPhone Apps, exclusive digital video content in HD, and extra recording and dissemination of various other series that will raise awareness and expose Jazz at Lincoln Center’s celebrated performances to audiences worldwide.
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