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3RD Power unleashes SV3015 Rack-Mount Tube Amp At NAMM

United States
Innovative 3RD Power rack-mount tube amp brings classic tube tone to rack-based guitarists.

(Anaheim, CA – January 14, 2010) 3RD Power Amplification, the Nashville-based start-up company known for its radical HLH100 touring guitar rig, is proud to announce the introduction of its first rack-based system, the SV3015 Stereo Valve Power amplifier. The SV3015 is a 2RU unit featuring four EL34 and three 12AX7 vacuum tubes, with selectable output of 30 or 15 watts of pure tube power. This new amp is equally at home on stage and in the studio, and is the perfect analog complement to a digitally based system. 3RD Power is debuting the SV3015 at the Winter NAMM Show in Anaheim, January 14-17, 2010.

The SV3015 offers a choice of 15- or 30-watt operation, with each output section independently selectable. Thus, one channel can be set up at 15 watts for overdrive sounds, giving more output stage compression and harmonics, with the other simultaneously providing a clean 30-watt sound with more headroom. The SV3015 design incorporates two distinct gain stages, starting with a clean tube preamp stage, followed by a traditional tube output. Operation is intuitive, with separate Volume, Presence, and “PUSH” controls for both channels. The PUSH function is a 3RD Power innovation that provides low-frequency enhancement for a richer, fuller tonality.

“Basically, the SV3015 takes all the flexibility and tone found in the power amp section of our flagship HD100 tube amp and puts it in a rack-mount design,” notes 3RD Power founder and designer Jamie Scott. “With so many artists now using computer-based and modeling systems, we saw a need for a pure tube design to bring more warmth and classic tone to digitally-based guitar rigs. The SV3015 helps modern guitarists get the best possible tone out their rack-based rigs.”

While the SV3015 is optimized for use as the output stage of a rack-based system, it does have a traditional ¼-inch mono input jack to allow direct plug-in for those who prefer a pure analog tube experience. In addition, each output features a Phase switch, making it possible to match the very different tones of traditional Fender and Marshall style amplifiers – simultaneously! The amp’s 30 watts of tube-based power is perfect for rack-based guitar rigs and is the perfect complement to the company’s new Switchback 212 speaker cabinet.

3RD Power designed the SV3015 in a rugged all-steel chassis just 2RU tall and with plenty of ventilation. Its projected retail price is $1699, and the first units are scheduled to ship in Q1 of 2010. The SV3015 will make its world debut in Booth #3397 (Hall D) at the winter NAMM Show. Booth 3397 is TSI Distributing, the exclusive global distributor of 3RD Power Amplification. Both Rep and Dealer inquiries are welcome.
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