Portland, Oregon, USA, (21st Dec. 2009) – Beginning January 2010, WALDEN will enable guitarists to make purchasing decisions that benefit our environment and take part in reducing the overconsumption of world resources. Its all-solid wood MADERA line will be built with 100% FSC-Pure certified tonewoods such as Sitka spruce, Western Red cedar, and South American “True” mahogany. With an FSC Chain-of-Custody (“COC”) certification, all woods on the MADERA are tracked from forest to finished instrument thereby guaranteeing its sustainable origins. With a target street price USD$999, the all-solid WALDEN MADERA is the most affordable sustainable wood guitar in the market.
“We all share the same world and we all need to do our part to be a part of the solution and ensure we live in a sustainable way,” says Jonathan Lee, Chief Designer behind Walden guitars. “Ecologically friendly products are in high demand but sustainable-wood acoustic guitars are rare and expensive. ‘Green acoustic guitars’ made by ethically run factories in Mainland China do not exist; until now. Obtaining certification and building with FSC-Pure materials is the only way we can be sure that we are honestly obtaining woods from responsible sources. However, these sources are rare at this time. It is my hope that demand for these instruments will aid in certifying more forests around the world and make sustainable living commonplace.”
WALDEN chose the name MADERA for its association with the Spanish word for “wood.” Guitars in this line can be easily recognized by a distinctive headstock embellishment shaped like the Chinese character “木” meaning wood. At the 2010 Winter NAMM Convention, WALDEN will present five acoustic guitars in the MADERA line with Dreadnought and Grand Auditorium models in natural and sunburst finishes as well as a classical guitar.
ABOUT FSC (FOREST STEWARDSHIP COUNCIL) - FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests. Further details about FSC can be found by following this link: www.fsc.org/about-fsc.html.
ABOUT WALDEN GUITARS – In Fall, 2010, Walden Guitars became the first acoustic guitar manufacturer with FSC-COC certification in China. With a focus on serving players who need properly built acoustic guitars at value prices, Walden guitars are built in Lilan, China. Walden has been producing highly regarded steel-string and classical acoustic and acoustic-electric guitars since 1996.