January 7, 2010 — Berkleemusic.com is mapping the new music business. With the upcoming winter term kicking off January 11, 2010, the online school of Boston’s renowned Berklee College of Music will debut the new courses Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution and Online Music Marketing With Topspin.
In Online Music Marketing with Topspin, students will learn how to use Topspin’s unique marketing, management, and content distribution platform to help market and retail direct to fans. In the course, students will develop the in-depth marketing expertise necessary to properly execute a successful sales and marketing campaign using Topspin.
In Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution, students will learn the key areas that all marketers need to focus on, such as social media marketing, effective use of data to direct you campaigns, what partners you should be aware of, and much more. By the end of the course, students will have a fully timed, integrated, and optimized online marketing plan that can be used use to generate interest in their music, acquire new fans, and sell their music online.
Berkleemusic course author and instructor Mike King says, “These courses are designed to empower musicians and business folks with the real-world tools and techniques they’ll need to effect change in their careers outside of the traditional, physical-based music retail and marketing world. Our goal is to provide a detailed, step-by-step approach to maximizing your visibility online, building a faithful community, and selling direct to fans.”
Berkleemusic.com is the continuing education division of Berklee College of Music, delivering online access to Berklee’s acclaimed curriculum from anywhere in the world. Berkleemusic’s award-winning online courses and certificate programs are accredited and taught by the college’s world-renowned faculty, providing lifelong learning opportunities to people interested in music and working in the music industry. As the business of music continues to move online, Berkleemusic is taking a leadership role in educating the next generation of producers, performers, and entrepreneurs on this evolving industry landscape. Berkleemusic’s students come from over 80 countries around the world, and include Grammy award winners, managers, artists, publishers, music business entrepreneurs and major international touring acts.