B&S unifies its brand and company name
United States
English
Like for all high end products, brands and brand strategies get increasingly important for musical instruments. Also the German brasswind manufacturer JA Musik GmbH responds to this fact. JA Musik GmbH has been developing the brand “B&S” since purchasing the East German state owned brasswind conglomerate VEB Blechblas und Signalsinstrumente in 1991.
Already then, the brand “B&S” stood for high quality, handmade instruments and 200 years of instrument crafting in the region of Vogtland. This held especially true for rotary valves and tubas. By concentrating on quality improvements and innovation, JA Musik GmbH has been able to increase and foster this reputation since then. Traditions like the guild education of musical instrument makers as well as the pride of master craftsmen are continued like in the old times until today. Especially the introduction of highest quality piston valves opened the way for the “B&S”-brand: It was then, when the B&S trumpets conquered the world and made the brand famous in an ever broader variety of product segments.
It is only logical, that today’s CEO Jakob von Wolff decided, to use the brandname B&S also for the company and rename today’s JA Musik GmbH into B&S GmbH. “Our objective is, that all musicians who play a “B&S” instrument immediately know, which company has made the instrument. Today, too many people can’t make a connection between “B&S” as a brand name and JA Musik GmbH as the manufacturer’s name”, von Wolff explains his decision.
With effect, B&S now stands for brasswind instruments that have survived 200 years of history, with war, expelling, DDR-regime and that will live one for a long future, no matter what else might come. Like in the past, B&S GmbH will not only build B&S-instruments but also instruments, that continue the tradition of great individual craftsmen of the region, such for example the French horn maker “Meister Hans Hoyer” or the unrivalled rotary valve trumpet maker “Meister J. Scherzer”.
Following the name change of the company, B&S GmbH introduces a completely new website. Under www.b-and-s.com, you will find all you need to know about the company, the instruments, the musicians and all news of the company.
Already then, the brand “B&S” stood for high quality, handmade instruments and 200 years of instrument crafting in the region of Vogtland. This held especially true for rotary valves and tubas. By concentrating on quality improvements and innovation, JA Musik GmbH has been able to increase and foster this reputation since then. Traditions like the guild education of musical instrument makers as well as the pride of master craftsmen are continued like in the old times until today. Especially the introduction of highest quality piston valves opened the way for the “B&S”-brand: It was then, when the B&S trumpets conquered the world and made the brand famous in an ever broader variety of product segments.
It is only logical, that today’s CEO Jakob von Wolff decided, to use the brandname B&S also for the company and rename today’s JA Musik GmbH into B&S GmbH. “Our objective is, that all musicians who play a “B&S” instrument immediately know, which company has made the instrument. Today, too many people can’t make a connection between “B&S” as a brand name and JA Musik GmbH as the manufacturer’s name”, von Wolff explains his decision.
With effect, B&S now stands for brasswind instruments that have survived 200 years of history, with war, expelling, DDR-regime and that will live one for a long future, no matter what else might come. Like in the past, B&S GmbH will not only build B&S-instruments but also instruments, that continue the tradition of great individual craftsmen of the region, such for example the French horn maker “Meister Hans Hoyer” or the unrivalled rotary valve trumpet maker “Meister J. Scherzer”.
Following the name change of the company, B&S GmbH introduces a completely new website. Under www.b-and-s.com, you will find all you need to know about the company, the instruments, the musicians and all news of the company.
