Minneapolis – August 28, 2008 – MakeMusic, Inc. (Nasdaq: MMUS) announced today the release of three new SmartMusic videos at www.smartmusic.com. Created to demonstrate the benefits of SmartMusic learning software, each video has a specific focus:
- The Teacher Video: Shows how music educators are using SmartMusic, SmartMusic Impact and practice assignments to individualize instruction, document the progress of every student and transform their rehearsals and concerts.
- The Repertoire Video: Explains the different elements of SmartMusic’s ever-expanding library, including concert band, jazz ensemble and orchestra titles, method books, solos, jazz curriculum and exercises.
- The Parent Video: Offers music educators an easy way to introduce SmartMusic to the parents of their students as they recommend home subscriptions to SmartMusic. This video demonstrates how students receive and complete assignments while practicing longer and more effectively in SmartMusic’s fun interactive environment.
Later this fall a fourth video will be added that will help educators explain the benefits of SmartMusic to principals, superintendents and school board members.
“To read about SmartMusic is one thing,” stated Ron Raup, MakeMusic’s co-CEO. “To see it in action and to hear the enthusiasm of the educators and students using it, is something entirely different. These videos bridge the gap between the printed brochure and witnessing a live SmartMusic demonstration and will be immediately incorporated into all sales and marketing initiatives. We believe that these videos will help further encourage teachers already using SmartMusic to fully integrate SmartMusic into their curriculum and will provide the final impetus for many prospective SmartMusic customers to take the next step and make that initial purchase.”