A distribution and marketing company for pro audio, pro lighting and visual products, Nedis S.A. was founded by a group of dedicated professionals including sales persons, technicians and system designers, whom all had a vision of establishing a one stop shop for high quality services aimed at customers who are looking for reliable solutions for their sound and lighting needs.
At the Nedis S.A. premises, at Ious street 114, in Petralona area of Athens, customers are able to not only see a big selection of products they distribute, but are also able to listen and try many of them out, talk about their needs with qualified staff, and find the solution they are looking for.
Nedis S.A. presently employs four full-time employees and two contracted technicians. It is a company that has achieved a lot in their 3 years in business. To date, manufacturers such as Dynacord , Digico, and Beyerdynamic have come on board with Nedis S.A. for their Greek distribution. The Adamson name entered their radar through riders passing through, press pieces and discussions, as they were searching for a premium line of speakers to fill the gap they had in their line card.
Their company objective is simple: To provide products and services for the professional user, handing them the ability to produce larger margins with less effort, by offering the most reliable high quality products available.
To implement their objectives, Nedis S.A. offers high-quality technical services including repairs and support for both professional audio and lighting equipment. Νedis S.A. collaborates with experienced Greek technicians who can provide on-site servicing all around Greece. In collaboration with top sound designers, they offer complete analysis of sound and lighting coverage for any building or venue with the use of advanced software, thus providing the customer with an accurate prediction which simulates the final result very closely. Through the organization of seminars and presentations in collaboration with manufacturers, Nedis S.A, offers the possibility for every user in the audio and lighting industry to be informed of new technologies, and get their hands on the most advanced new products.
Nedis S.A .’s business structure covers the entire country; 50% is managed through a total of 50 dealers dispersed in every populated center around Greece, facilitating direct customer contact. The dealers are supported by Nedis S.A. whose staff will not only visit them frequently, but provide design and support on every installation, and perform continuous technical support with every sale.
Aris Kountouris, who continues as an active Engineer with many famous Greek artists, is in charge of Technical Support. Dealers and customers are encouraged to attend their seminars and if need be, additional regional seminars are also held. Generally, emphasis is put into education. Nikos Paschalis is Nedis S.A. wholesale manager and in charge of all dealer relations. Pachalis has been an active musician for many years, he was the owner of a live show venue until 1997, and before joining Nedis S.A., performed Sales Manager duties for Sakkiotis S.A. the previous Dynacord distributor from (1997-2006).
30% of Nedis S.A. sales come from rental hire companies around Greece, and 20% through direct installations. Prior to establishing Nedis S.A., Takis Tsonopoulos head of direct sales departments, started out as a recording sound engineer equipped with economics and sound engineering degrees. During his engineering career he participated in over 50 albums, 20 of which sold gold or platinum. Tsonopoulos continued as a Sales and Marketing manager for Nakas S.A. pro audio dept. (1988-1996), as Sales and Marketing director for Sound Control S.A. (1997-2002), and Marketing Director for Omikron Control S.A. (2002-2006). Tsonopoulos feels strongly about his company’s duties as distributor: “It is very difficult to make sales when you have your own rental service; you’re essentially targeting your own competitors.” Nedis S.A is strictly a distribution and support company.
Nedis S.A. offers Lighting and Video sales as well, but 90% of their business is sound related. They are planning an expansion to their lighting department in 2009, but this year belongs to Adamson.
There is a lot of work to do in the field. “The Adamson product is known here for its sound quality and reliability, but in the past, the support network just wasn’t there to help within the market place. “That’s about to change.” comments Tsonopoulos. Nedis S.A . is the first distributor in Greece to offer a 24hr support line for Digico Consoles; they are planning a similar support system for Adamson.