In his new role, DeMaria will oversee all of Fishman’s marketing, advertising and promotional initiatives, including brand development and management, product launch strategies, packaging, online marketing, and sales-driving promotions.
DeMaria came to Fishman in 2005 with over 12 years of marketing experience in the consumer beverage and retail shopping center industries. Just prior to joining the company, he spent seven years handling marketing and public relations within the live entertainment industry, promoting concerts, sports, family shows, and celebrity fundraising events for one of the top-five grossing arenas in the country. He also promoted sell-out performances for artists such as Andrea Bocelli, Van Halen, Kenny Chesney, Aerosmith, Phish, Madonna, Dave Matthews Band, Korn, and Neil Diamond.
DeMaria has a B.A. from UMass-Dartmouth.
Commenting on the appointment, Fishman Chief Operating Officer Jason Cambra stated, "Chris has had a measurable and highly positive impact on our marketing efforts in the last three years. His ability to build the Fishman brand and promote our products in new and compelling ways gives us complete confidence that he’s the right choice to lead our marketing team."