June 20, 2008, NASHVILLE, Tenn. (NAMM exhibit #2010) — Musical-instrument and sound- equipment innovator Peavey proudly introduces the Peavey Custom Shop, the only online guitar shop that allows you to design custom guitars with your own images, graphics and more than 16 million custom colors.
The Peavey Custom Shop is a virtual, web-based design application that takes you step-by-step through the process of designing Peavey musical instruments to personalized specifications. Located at www.peaveycustomshop.com, it allows you to choose the features on your Peavey guitar, dial in virtually any color and even upload a custom JPG picture or graphic, then watch your instrument change in real time. Simply upload a JPG to the Custom Graphics portal at www.peaveycustomshop.com and Peavey will bring your design to life through the patented Art Guitar® printing process.
“With more than 16 million color options, the Peavey Custom Shop was the first musical- instrument shop to offer musicians a truly unique way to personalize their instruments,” said Hartley Peavey, founder and CEO of Peavey Electronics. “Now we’re inviting musicians deeper into the design process by creating a way for them to put any picture or graphic on their guitars.”
The Peavey Custom Shop is the winner of Adobe® Systems’ Site of the Day award and Best In Show at the NAMM music-products trade show. Commented Zach Phillips, editor of Music Inc and contributor to NAMM’s Best In Show panel, "With the Peavey Custom Shop, Peavey has taken our culture’s love of customization and adapted it to the guitar market. This is no small feat, especially considering the depth of features that Peavey lets customers tweak when building their custom guitars. For me, it was an obvious Best In Show winner."
Peavey has designed custom product lines for artists and brands as diverse as guitar legend Joe Satriani, John Taylor of Duran Duran, Jack Daniel’s® and Orange County Choppers®.