The Alternative Guitar And Amplifier Company [ Winter NAMM 2008 ]

11 December 2007 — Founded by Mal Stich, The Alternative Guitar and Amplifier Company is, as you might expect from the man who suggested a Marshall amp that would go all the way up to 11 to the makers of Spinal Tap, just a little different. Take their instruments. Featuring heelless maple set necks, solid body construction and a series of radically alternative shapes from an equal number of designers, these electric guitars and basses also sport Kahler tremolo systems, EMG-HZ pickups, Grover tuners, genuine bone nuts and mother of pearl inlays. Models include the SWR and NJR electric guitars, the Korean built 34½ Standard and 34½ Custom, plus the US built 34½ - handmade in California by Sal Gonzalez and Mal Stich and designed by Dutchman, Harald Wind. Other new guitars the company will launch at NAMM are the Butterfly and Yoey, along with the equally strange sounding Smiling Bull and DooDad models.