FARMINGDALE, NY, January 16, 2008 — D’Addario & Company announces that it acquired PureSound Percussion effective Monday, November 26, 2007. The move was announced as PureSound celebrates its 10th anniversary in the manufacture of premium aftermarket snare wires. Distributors, dealers and drummers view PureSound as the pre-eminent supplier of snares for vintage, classic and new snare drums, providing drums with enhanced sensitivity, improved tone, and a variety of other desirable attributes.
“I see the purchase of PureSound as a natural outgrowth of our activities,” explained Jim D’Addario, Chairman & CEO of D’Addario. “D’Addario is viewed as the world’s authority on alloys and wires for stringed instruments, while for ten years PureSound has demonstrated consistent growth through a history of solid research and unique products. PureSound’s strong presence among American and international dealers and distributors has made the brand synonymous with aftermarket snares. It is a formidable force—the combination of D’Addario expertise in metal strings with PureSound’s innovation and trade equity. We expect rapid growth and international expansion from PureSound through D’Addario’s extensive distribution channels.”
PureSound Percussion has filled a significant market niche by manufacturing elite quality snare strands in a wide variety of configurations, instantly recognized by their distinctive copper-colored end clips. In addition, the company catalogs a series of tailor-made snare wires for vintage drums, and the Metrix line, equally recognizable for its matte jet black finish and lower price point. PureSound’s founder Yoav Debasc’s passion for drums and knowledge of metallurgy came to good use, at first among studio players seeking to obtain heightened sensitivity and multiple timbres. He began diversifying his snare strand options, garnering acclaim from drumset, concert and marching players. PureSound also manufactures the innovative Speedball bass drum beaters.
“I would like to thank the drummers and dealers who have supported us for this exciting decade,” said PureSound’s Yoav DeBasc. “I can think of no better home for PureSound than D’Addario & Company. Their market position and metallurgical savvy is unparalleled. And their reputation for relentlessly pursuing new pathways means that PureSound is poised for an exciting future.”