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Rico Reeds Set To Launch Reserve Challenge [ Winter NAMM 2008 ]

United States
English
Will Be an Exclusive Promotion for First Quarter 2008

FARMINGDALE, NY, January 17, 2008 — Rico Reeds is known for its high-quality products and dedication to maintaining a reputation of being the world’s most popular reed. To sustain this status, Rico is launching the Rico Reserve Challenge, a promotion that guarantees when you purchase a box of Rico’s premium Reserve Bb or Alto Sax reeds, they will be the best reeds you’ve played—or your money back. After your purchase, by visiting www.reservechallenge.com, you can even claim a free box of reeds.

The Rico Reed Reserve Challenge dealer kits will include an informational counter-top card, complete with adhered tear card and postcards. These will be mailed to participating stores along with Rico product shipments and will direct customers to the dedicated website where they can claim their free reeds.

Along with the Rico Reed Challenge for customers, Rico will also offer a sweepstakes for store managers and department managers with grand prizes totaling up to $500 in Player’s Point products.

“The Rico Reserve Challenge is a no-risk chance for players to find out how consistent Reserve reeds are” states Robert Polan, Rico Product Manager. “The Challenge will also generate increased in-store traffic, along with profit margins, and provide added value with a great satisfaction guaranteed offer.”

The promotion starts February 1st, 2008 and will run until April 1st, 2008.
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