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Waves Celebrates 15 Years Of Leadership And Innovation In Digital Audio Signal Processing

United States
123rd AES CONVENTION, NEW YORK, NY, October 5, 2007 — This year marks the fifteenth anniversary of one of the professional audio industry’s most notable success stories: Waves Audio Ltd. With its founding, Waves literally created an entire new industry sector fifteen years ago this October with the introduction of the groundbreaking Q10 Paragraphic Equalizer. The Q10 revolutionized the world of professional audio and transformed the way we work, by giving the computer a new status in music recording and offering sound quality on par with its hardware counterparts.

Further stimulating Waves’ first decade of success was the development of the L1 Limiter, which established a new benchmark for dynamic controls. Still considered innovative close to a decade later, countless L-Series tools are relied upon daily in studios globally.

Propelled by an increasingly diverse and comprehensive product line, Waves quickly became a favorite of engineers worldwide and the first choice of recognized audio trendsetters. Waves founders Gilad Keren and Meir Shaashua share music as their first love. When establishing Waves, Gilad drew upon his experience as an accomplished sound engineer who had recorded and produced hits for major Israeli artists. Meir brought with him his experience as a musician in successful bands. Both Gilad and Meir furthered their passion by studying the science behind the sound — Meir attended Jerusalem’s Hebrew University and majored in Physics and Mathematics, graduating in 1985, while Gilad graduated from Israel’s Institute of Technology with a degree in Applied Mathematics. They began developing DSP audio tools together in 1988, and in 1992 founded Waves in Israel and the U.S. simultaneously.

Gilad remembers Waves’ modest beginnings. He notes, “Our early products, tools like the Q10 and L1, put us on the map globally. They have since been used on countless hit recordings and film scores, soundtracks, commercial spots, and television shows. Software that some thought would be a ‘toy’ compared to hardware fifteen years ago now replaces multiple hardware boxes, with superior control, integration, and performance.”

Fifteen years later, Waves has grown into the world’s leading developer and supplier of software-based audio signal processing technologies, while expanding to meet the demand for Waves processing in hardware-based products. Waves’ current product line has increased to over 90 processors, with over 250 component plug-ins, over 20 bundles, and several major hardware tools that have been widely embraced by the audio industry in music production, film, post production, live, and broadcast sound. Today, Waves full line of popular tools includes the L1 and L2 Ultramaximizers, the L3 and L3-16 Multimaximizers, the SSL 4000 Collection, the V-Series, the API Collection, GTR Guitar Tool Rack, Waves Tune, IR1 Parametric Convolution Reverb, the Renaissance Series, Z-Noise, and many more.

Waves technologies are also found in products from some of the biggest names in consumer electronics, including Sony, Sanyo, JVC, Toshiba, and Altec Lansing. Waves sound enhancement tools like MaxxVolume, MaxxBass, and MaxxVoice dramatically enhance audio performance and improve sound in televisions, laptops, cellphones, and portable audio.

The company has also developed the Waves Certification Program in conjunction with audio engineering schools, as well as a publishing arm, Sound.Org, which publishes interactive educational courses on audio processing that include complete multi-track sessions.

Year after year, Waves has received top industry accolades, including numerous consecutive Mix Magazine TEC Awards, Pro Audio Review PAR Excellence Awards, Guitar Player Editor’s Choice Awards, as well as honors from EQ, Electronic Musician, MacUser, and many, many others.

Used in over 10,000 recording studios by more than 100,000 users worldwide, the Waves sound can be heard in major motion pictures, on popular video games, as well as on hit records selling well over 100,000,000 units. Waves’ strong reputation for outstanding quality and technical leadership make it the acknowledged market leader for audio software plug-ins used in the creation of music, movies, and computer games.
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