Hollywood, Fla. – (November 6, 2007) – Cerwin Vega!, a leading manufacturer of loudspeakers and audio products, is proud to announce the introduction of direct distribution to the UK market. The decision to sell directly to Cerwin Vega dealers was made in an effort to better service the current Cerwin Vega dealer network and to allow Cerwin Vega’s UK sales team to more proactively reach new dealers. The highly anticipated BPM Show taking place November 10th -11th in Donington Park will be the venue for the official introduction of Cerwin Vega’s new direct distribution to the UK.
“Selling directly to Cerwin Vega retailers will put us in the unique position of being able to work closely with our dealers to see exactly what they want and how they want it,” says Jamie Ward, UK Sales Director for The Stanton Group. “At the end of the day, Cerwin Vega wants to better understand their customers so we can deliver the best possible service to them.”
Cerwin Vega has established its UK distribution center in the town of Reading which will ensure timely delivery of all UK orders. By servicing the current dealer network directly, Cerwin Vega’s sales team will be able to focus on opening up new retail channels in the UK. Specific retail channels of interest include the professional installation market, rental and staging market for Cerwin Vega professional products.