SAN ANTONIO, November 09, 2007 -- Next week, music fans worldwide will be given access to the set lists of one of the most popular bands of today – in real time. AT&T Inc. (NYSE: T) has announced that live footage from two Dave Matthews Band performances in West Point, N.Y., will be delivered via the AT&T blue room.
On Wednesday, Nov. 14, and Thursday, Nov. 15, visitors to the AT&T blue room will be able to access streaming live footage from two Dave Matthews Band performances from their PC, whether at home or on the road. The shows will begin at approximately 7 p.m. (EST) with Robert Randolph and the Family Band, which will be followed by Dave Matthews Band. A collection of songs and footage from the two performances will also be archived at www.attblueroom.com.
In addition, exclusive footage from the performances will be made available across all three screens that consumers value most — their TV, PC and wireless device — via AT&T U-verseSM TV, AT&T HomezoneSM and CV streaming video service. Taking fans beyond the music as part of the company’s entertainment strategy, AT&T’s production group will be creating and producing a free show based on the concerts that will be available exclusively to AT&T U-verse and AT&T Homezone customers. The exclusive content will consist of on-campus, onstage and backstage features, as well as interviews with Dave Matthews Band.
“AT&T is committed to providing music fans with exclusive, up-close-and-personal concert experiences they can’t find anywhere else,” said Dan York, head of Content and Programming, AT&T. “We are thrilled to deliver front-row access to these performances across all three screens starting with the AT&T blue room, and to connect fans to more great musical content, when and where they want it.”
The concerts are the grand prize of the AT&T World’s Loudest Pep Rally contest. For six weeks, fans from 120 participating NCAA universities sent creative invitations to Dave Matthews Band through AT&T wireless text messages and online at the AT&T blue room.
The contest generated more than 3.3 million entries. The U.S. Military Academy at West Point was determined to be the winning school, after facing intense competition from fellow service schools — the U.S. Air Force Academy and the U.S. Naval Academy, which finished second and third, respectively. Each fan could send up to 50 invitations each day, including essays, photos, videos and sound clips.
Whether it’s on stage, behind the scenes of a video shoot or at home with friends and family, no other Web site brings fans closer to their favorite musicians than the AT&T blue room.
The World’s Loudest Pep Rally is one of several college football programs that AT&T sponsors. Others include AT&T Mascot Mail, AT&T All-America Player of the Week, and the AT&T College Football Technology Tailgate Tour. For more information on these and other programs, go to www.attblueroom.com.
AT&T Entertainment Services is a division of the company focused on delivering innovative and unique content across the three screens — the TV, the PC and the wireless device. The group offers a wide variety of content through a portfolio of advanced video, broadband and wireless services to deliver consumers more of the entertainment they enjoy.
About Dave Matthews Band:
Formed in Virginia in the early 1990’s, the Grammy award-winning Dave Matthews Band is comprised of Carter Beauford (drums), Stefan Lessard (bass), Dave Matthews (vocals, guitar), LeRoi Moore (saxophone) and Boyd Tinsley (violin). Dave Matthews Band has sold a collective 35 million units (CD and DVD combined) and is consistently one of the top draws on the concert circuit with over 14 million tickets sold. 2005’s Stand Up, the group’s most recent studio album, was Dave Matthews Band’s fourth consecutive studio album to debut at No. 1 on the Billboard 200. It was followed in 2006 by the band’s first-ever retrospective – The Best of What’s Around, Vol. 1 – a double disc set capturing many of the band’s hits, including “What Would You Say,” “Crash Into Me” and “American Baby.”