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Yamano Music And Fender Musical Instruments Corporation Open High-End Fender® Showroom In Tokyo

United States
Fender Showcase Tokyo Features Fender Custom Shop Instruments;

Caters to Dealers, Special Guests and Artists

SCOTTSDALE, Ariz., October 16, 2007 — Fender Showcase Tokyo, an elegantly appointed high-end showroom, celebrated its grand opening on Sept. 4 in Tokyo. The showroom—which is only the second of its kind in the world catering to dealers, special guests and artists—was created in a joint effort by Fender’s distributor in Japan, Yamano Music, and Fender, and features lavishly-displayed Fender Custom Shop instruments, amps, and accessories by Fender and its associated brands.

Fender Showcase Tokyo, an elegantly appointed high-end musical instrument showroom, celebrated its grand opening last month in Tokyo.

“I want to thank our friends at Fender for all their efforts regarding the Fender Tokyo Showcase,” said Yamano Music President & COO, Mako Yamano. “By working together on this project over the past two years, we were able to make our collective dream come true by providing Fender enthusiasts with a breathtaking facility that is second to none.”

Taking cues from Fender’s Custom Shop showcase located in Düsseldorf, Germany, Fender Showcase Tokyo is open by special appointment to high-end clients seeking rare and special Custom Shop instruments not normally found at retail stores within the Fender dealer network. Unlike its German counterpart, which is located on the grounds of Fender’s German offices, the facility in Japan is a standalone showroom prominently situated in Tokyo’s Shibuya commercial district, home to many of the city’s music- and media-related businesses. The showroom itself consists of two main areas, the Custom Shop Lounge, featuring unique and specialized Custom Shop instruments, and STUDIO-1946, which focuses on Fender’s core products.

“We want to thank Mako Yamano and Kenji Sakai, Yamano Music’s operations manager, for doing an excellent job in creating this highly-specialized showcase presentation of our products,” said Andy Rossi, Fender’s senior vice president, global marketing, sales, and research and development. “Only a brand as iconic and highly-sought-after as Fender can sustain itself in an environment such as this; and we are excited to present our flagship Custom Shop products to the musical community in Tokyo.”

Dozens of Yamano and Fender executives and their guests attended the Fender Showcase Tokyo grand opening; several other such showrooms are envisioned for other major cities worldwide.
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