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Yamaha Responds To Huge Tenori-On Demand Following Phenomenal Public Reaction To UK Debut Events

United States
UK, 12 September 2007 — Following months of speculation, Yamaha have finally unveiled the eagerly awaited TENORI-ON at high profile press and public events in both London and Manchester recently (September 4/5). Both events attracted capacity audiences, including representatives from national and international media organisations, such as Sky News.

Toshio Iwai on launch night

Tenori-on, a new concept musical instrument, is a hugely powerful, intuitive and interactive hand-held device that heralds a new era in accessible music and media performance and production.

A unique collaboration between Yamaha and critically acclaimed Japanese media artist Toshio Iwai, the phenomenal UK launch of Tenori-on has captured public and media imagination alike, provoking an unprecedented international level of demand unknown in recent music industry history.

Having sold three months stocks within hours of the launch, Yamaha has now announced plans to bring forward production and air freight supplies into the UK over the next four months to keep pace with demand, as Peter Peck, Marketing Manager Music Production at Yamaha UK explains:

“Huge pre-launch interest in Tenori-on has been converted into a level of demand for the product which has exceeded even our own ambitious expectations, so we have brought forward plans to bring extra Tenori-on units into the UK.”

“Since the product is largely hand built and hand finished we cannot, and do not want, to turn Tenori-on into a mass market product so incoming stock will always be tight. But we are working hard to increase supply.”

For authorised dealers, latest news and regular updates please visit the dedicated UK website www.tenori-on.co.uk
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