“Premier is one of the oldest and most famous names in the entire musical instrument industry”, said Nigel Sims joint shareholder in the new PMIL company. “Together with my partner Bill Speirs, we are excited to take complete control of the Premier brand and to continue working with the existing Premier management team as we build the business still further”.
PMIL will build upon the strong recovery worldwide of the Premier brand in recent years with an increased emphasis on products and marketing. PMIL will accelerate all of Premier’s new product development and launch programs and continue to expand its Asian manufacturing resources. Premier is committed to offering an outstanding range of products offering a market leading combination of value and performance for the professional and student percussionist.
The PMIL management team includes all members of the existing Premier management. This team includes; Colin Schofield — Marketing & US Sales, Karen Whitelam — Marching & Orchestral Percussion, Mike Bufton — International Drumset Sales, David Wilkinson — UK Sales, Paul Hawes - Sourcing & Manufacturing and Mark Austin — Commercial & Financial Controller. All key members of the sales, marketing, finance and sourcing departments will also be joining the new company.
PMIL expects to announce new arrangements in respect of the distribution of its products in the USA and is engaged in advanced discussions.