FARMINGDALE, NY, August 20, 2007 — Evans Drumheads, the industry’s leading drumhead innovator, SABIAN Ltd., the award-winning cymbal manufacturer, and DRUM! Magazine today announced a partnership to benefit Little Kids Rock, a non-profit foundation that is dedicated to providing free musical instruments and music instruction to public school students. A portion of the proceeds from the sale of Evans EC series drum heads and SABIAN B8 box sets sold to dealers from October 1 — December 31, 2007 will go to the Little Kids Rock foundation. DRUM! Magazine will run advertisements in its October, November and December issues supporting the promotion.
Michael Robinson, Senior Product Manager, Evans continued: “Evans is thrilled to be part of this partnership that truly puts music education on the forefront of dealers” and consumers” minds. Dealers and consumers who partake will lend a hand to Little Kids Rock, a group determined to instill a love of music in children. It’s a promotion where musicians, dealers, and music education win at every level.”
“SABIAN’s involvement in this promotion further illustrates our belief in the importance of music education for children,” commented Stacey Montgomery-Clark, SABIAN’s director of marketing. “Little Kids Rock is a nonprofit that provides free instruments and free lessons to thousands of children across the country. It is a fantastic foundation with an inspiring initiative. We are thrilled to be involved and we believe strongly that music should be a cornerstone in every child’s education. We are confident that this promotion will help the foundation grow and reach even more students who may not have access to music education.”
David Wish, of Little Kids Rock added: “Little Kids Rock is committed to putting music back where it belongs, in our schools. That’s a big job and we are honored to have the support of respected companies like SABIAN and Evans to help us achieve it. Together we will be enhancing children’s music education!”
D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, and HQ Percussion. The company also runs the popular Gbase.com online gear source. D’Addario products are marketed in approximately 120 countries.
SABIAN is globally renowned as the world’s leading designer and maker of musical cymbals. With endorsers including major drummers Phil Collins, Neil Peart (Rush), Chad Smith (Red Hot Chili Peppers), Keith Harris (Black Eyed Peas) and Bob Bryar (My Chemical Romance), as well as renowned percussionists within the Philadelphia Orchestra, the Los Angeles Symphony, Royal Opera House — Covent Garden and the Vienna Philharmonic Orchestra, this award-winning company offers cymbals and sounds for every musical application, playing level and price point. Known for combining centuries-old traditional craftsmanship with modern innovation, SABIAN ensures quality and value in every cymbal. The company also prides itself on eco-friendly practices; a cymbal recycling program is one of its many longstanding “green” initiatives, as is a commitment to working with brands that share likeminded environmental values. Headquartered in Meductic, New Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also the world’s largest cymbal maker.
About LITTLE KIDS ROCK
Little Kids Rock believes that music is a critical component of first-rate education. Many schools have been stripped of their music programs. These cuts have had a disproportionately large impact on children from low-income backgrounds. Little Kids Rock restores music to its rightful place in the academic lives of kids in our public schools by providing a rich music education program including instrument instruction, free instruments and trained mentors. Founded by an elementary school teacher in 1996, Little Kids Rock is now serving thousands of students in CA, GA, LA, NY, NJ, TN, TX , PA and Washington D.C. More information can be found at: www.littlekidsrock.org.