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Lace® Debuts Helix™ Bass Guitars

United States
English
Huntington Beach, CA, 13 August 2007 — Lace® Music Products announces its worldwide introduction of the Lace Helix™ line of bass guitars.

These original and patented Helix™ design basses are part of the new “Lace Red Label Series” of designs, by Don Lace.

The Helix™ Basses, feature a sensuous new body design, incorporating data-system style control knobs, progressive pickups and quality hard woods. The Helix™ offers superior style, and mirrors the advanced technology of the unparalleled Lace® brand pickups.

The Lace Helix™ bass is available in two versions. The “bolt-on” neck, featuring a 34” scale length, maple neck, mahogany body and a single, Alumitone® bass pickup for volume and tone. The premium version has stunning, multi-laminated neck-through construction, mahogany body, dual Alumitone® bass pickups, 3-way selector switches and a master switch for volume and tone. Both Lace Helix™ models are available in black or the transparent red or blue, highlighting the subtleties of the natural wood grain.

The Helix™ bass is equipped with the revolutionary Alumitone® pickup, designed by Jeff Lace. These Alumitones® are a “current driven” design, rather the traditional voltage based pickups, allowing the musician a higher fidelity or “broad-band response” that helps to create a tighter top-end, more mid-range and a huge bottom end. This passive pickup outperforms many active systems, and the sonic output level generally exceeds that of similar preamp equipped basses.

With today’s increased environmental concerns, Lace® also wanted to create a lightweight, advanced pickup that doesn’t contribute to pollutants caused by discarded batteries. “By using the Alumitone, ® the need for conventional pickups with a preamp and battery are eliminated, and you lose almost two pounds of weight, without compromising output or performance,” states Jeff Lace.

The Alumitone® soapbar pickups and data knobs are “Made in the U.S.A.” and installation and setup are completed at the Lace® Music factory in Huntington Beach, CA.

Suggested retail pricing for the Helix™ basses are $599.99 and $899.99. All basses come with a high quality, complimentary Helix™ style gig-bag.

Leading “Red Label Series” dealers include The Bass Place, in Phoneix, Arizona, The Bass Exchange in Sherman Oaks, CA, Music Zoo in Littleneck New York, Go-Go Guitars in Long Beach, CA, Jims Music Center in Irvine, CA, Evans Music and Infinity Music, both in Houston, Texas and Musician’s Friend.
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