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D’Addario Sponsors Festival De L’Anche In Southern France

United States
FARMINGDALE, NY, June 29, 2007 — D’Addario is pleased to announce its sponsorship of the Festival de L’Anche (Cane Festival) in Southern France, held May 25-27, 2007. This festival offered a series of workshops, exhibits, and concerts to the public that highlight the musical uses of cane, while supporting the region’s critical element in the production of this vital musical resource. D’Addario was proud to sponsor this event supporting three performance groups and hosting two of the festival’s concerts on Rico’s Roso France plantation. The highlight of the event was Rico sax artist Frank Catalano headlining a concert at the Rico plantation, performing with D’Addario’s President Rick Drumm and Planet Waves CI Sales and Marketing Manager Rob D’Addario, both on drums.

The 8th Annual Festival de L’Anche (Cane Festival) was held in the Var region, internationally known as the premier source of musical cane. In addition to other educational and performance opportunities at the festival, a key element is the “Anche d’Or,” or the Golden Reed Competition. This competition pays homage to its local reed by inviting local students and musicians to perform before an international jury who rewards the musician or group that best combines musical artistry and a passion for making music.

More than 30 D’Addario staff members, sales guests, members of the press, artists, and sweepstakes winners from Rico’s Reserve School Band Director Promotion joined Rico’s Roso France staff and the people of the Var region in the celebration. In addition, D’Addario hosted tours of the plantation and lunch for all its guests.

“To sponsor this event means a great deal to D’Addario,” comments Rick Drumm, President of D’Addario & Company. “We not only value learning from, connecting with and celebrating the professionals who grow this important plant, it is important to recognize the plant’s, region’s and plantation resources” in our company’s success.”

Festival De L’Anche: www.festivaldelanche.com
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