In his new role, Lamb is responsible for the ongoing development and expansion of DigiTech’s multi-effects products in the guitar signal processor market. A seasoned industry veteran with a broad background in the industry, Lamb’s duties include strategic market development, forecasting and promotion planning. In addition, he will work closely with DigiTech’s product development department and sales force to identify new emerging markets for DigiTech’s multi-effects products.
Jason Lamb has a rich history in the MI industry. He was employed as an engineer at the Harman Music Group from 1987 thru 1999 where he developed best selling Grunge and Death Metal Pedals. He then worked at SonicWall from 1999 thru 2001 as project manager and most recently, from 2001 thru 2006, held the position of marketing manager at Fender Musical Instruments for their Passport series products.
Commenting on this new appointment, Jason Lamb stated, “It’s good to be back at DigiTech. My fellow employees are like family, having worked here previously. I look forward to leading the direction of DigiTech’s multi-effects products to provide guitarist and bass players with new tools to fuel their creative needs.”