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Peavey & Damage Control® Announce Strategic Partnership [ Summer NAMM 2007 ]

United States
July 27, 2007, AUSTIN, Texas (Summer NAMM exhibit #1646) — Peavey proudly announces that it has aligned with Damage Control USA in a strategic partnership. Peavey will utilize its extensive manufacturing and distribution capabilities for Damage Control products, and incorporate Damage Control’s core competencies into its product designs.

“Damage Control has quickly made its name among musicians and producers as the essential tools for direct recording and live performance,” said Hartley Peavey, Founder and CEO of Peavey Electronics. “We are pleased to be working with them as we continue to innovate.”

Damage Control utilizes high-voltage vacuum tubes and digital signal processing to create direct recording floor pedals that take advantage of the premium sonic characteristics of tube designs, while expanding the possibilities of digital technologies.

“Peavey has spent 41 years building the strongest distribution network in the music-products industry,” said Dave McCarthy, Vice President of Sales at Damage Control USA. “To say the least, we’re very eager to promote the Damage Control brand through Peavey and its affiliates.”

Damage Control endorsers include Yngwie Malmsteen, Robert Randolph & The Family Band, In Flames, Shadows Fall, Queensrÿche, Katatonia, 3 Doors Down, Earl Slick, The Haunted, Lacuna Coil, Nuno Bettencourt and producer Sean Beavan.

Damage Control was founded in 2004 by music-industry veterans with extensive design, development and manufacturing experience in the audio and electronics industries. The current Damage Control product offering includes the Demonizer™, Womanizer™, Solid Metal™, Liquid Blues™, TimeLine™ and Glass Nexus™ guitar pedals. For more information, please visit www.damagecontrolusa.com.

The Damage Control product line is available now from authorized Peavey retailers.
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