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2007 Summer NAMM Trade Show Opens In Austin

United States
The Trade Association of the International Music Products Industry Hosts Exhibitors, Education Sessions, Networking In the “Live Music Capital of the World’

AUSTIN, Texas, July 27, 2007 — NAMM, the trade association of the international music products industry, opened its Summer NAMM trade show today, which runs through Sunday, July 29, at the Austin Convention Center.

Between 10,000 to 12,000 music products industry professionals from 37 countries are expected to attend Summer NAMM to view the latest musical instruments and products from more than 300 exhibiting companies.

In addition to the many exhibits featuring an array of music products, there are a variety of activities scheduled including the FORTUNE Battle of the Corporate Bands regional semi-finals at 7 p.m. on Saturday at the Hang stage inside the convention center. Sponsored by NAMM and the Rock and Roll Hall of Fame the free event features six “Weekend Warrior” employee bands competing for the winning title before a panel of judges.

On Friday, NAMM President and CEO Joe Lamond and a panel of industry leaders will present the annual “State of the Industry Address,” covering the current climate of the industry, as well as upcoming trends, challenges and opportunities.

Show attendees are also invited to attend a Town Hall Meeting at the Austin Hilton on Saturday morning after enjoying a free breakfast. The Breakfast Session event is an open forum to talk about the changes in the world of music making, and to learn about opinions, ideas and options from industry colleagues.

NAMM University will fill all three days of Summer NAMM with free, information-packed, how-to sessions held right on the show floor (booth #660) every 30 minutes. Taught by industry professionals who have first-hand knowledge about the challenges music products retailers face, the sessions will focus on strategies and tactics that can help retailers improve store practices. The daily sessions kickoff everyday with a free breakfast at the Austin Hilton at 8 a.m. Scheduled topics include the ABCs of the Cost of Doing Business Survey, how to have your sales staff use your Web site to increase store traffic, and how “themed” displays can draw customers” attention.

For the first time, Summer NAMM will offer exhibitor training sessions to provide store owners and staff the opportunity to gain valuable insight about specific products from the real experts—the manufacturers themselves—about key selling points to help make the sale.

“Summer NAMM is the perfect opportunity to take advantage of the networking opportunities that have begun to define this summer trade show,” said Joe Lamond, president and CEO, NAMM. “The summer show offers a more intimate gathering than the NAMM Show to really allow attendees to make those industry connections that can last a lifetime.”

For more information on the events taking place at Summer NAMM, go to www.summernamm.com.

The 2007 NAMM Show will take place Jan. 17-20, 2008, in Ahaheim, Calif.

About NAMM

NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies.
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