MEDUCTIC, Canada (July 10, 2007) — SABIAN Ltd., the award-winning cymbal manufacturer, today announced a promotion that will give consumers a free pair of V-MODA earphones with the purchase of a SABIAN XS20 Performance Set of cymbals. The promotion will begin August 1 at retailers across the U.S.A. According to SABIAN Marketing Director Stacey Montgomery-Clark, the promotion is designed to further illustrate SABIAN’s unparalleled value and its commitment to drummers and percussionists of all playing levels.
“We’re excited to offer this promotion to SABIAN retailers and consumers,” Montgomery-Clark said. “We realize the importance of establishing partnerships with category leaders that complement our brand while offering our customers added value. V-MODA is one such partner — a music lifestyle brand that shares our passion for great music and uncompromised sound quality.”
Each specially marked SABIAN XS20 Performance Set will include a free pair of V-MODA Bass Freq earphones (retail value $50). XS20 cymbals are crafted from SABIAN B20 cast bronze, the metal played by the pros.
V-MODA Bass Freq earphones are compatible with today’s portable music players and are designed to recreate the sensation and sounds of the world’s finest clubs and concert venues. Their BLISS (Bass Level Isolating Soft Silicon) technology reduces outside noise to produce a stronger and more natural bass response — perfect for the most discerning musicians. Unlike bulky active noise cancellation technologies, BLISS does not add artificial sound into the music.
Bass Freq earphones provide unrivaled sonic clarity across the full sound spectrum, producing warm mids, crisp highs and vibrant bass. They have received numerous accolades, including a coveted CNET Editors’ Choice award for superior performance and technology.
“Our partnership with SABIAN allows us to reach a niche demographic that is dialed into the music vibe and the scene as a whole,” said Val Kolton, CEO and founder of V-MODA. “Through SABIAN’s large and diverse consumer base, we are able to reach musicians of all ages and abilities who have a profound appreciation for music as well as an ear for sonic precision.”
SABIAN will promote the partnership with V-MODA via its Web site and through its monthly e-newsletter, “SABIAN Sounds.” V-MODA plans to tout the promotion on its Web site at www.v-moda.com.
V-MODA is the music lifestyle brand based in Hollywood, California. It designs and markets innovative products that fuse high-fashion and high-function, while paying homage to a rock-and-roll and house music lifestyle. The Modaphone Hearwear Collection is part of the V-MODA collection of music-inspired products, apparel, and DJ compilations unveiled in 2006.
Founder Val Kolton, together with designer Joseph Bucknall, leads the innovation and creative nucleus responsible for transforming their music lifestyle vision into an inspired reality. More information about V-MODA and its progressive products can be found at V-MODA.com.
SABIAN is globally renowned as the world’s leading designer and maker of musical cymbals. With endorsers including major drummers Phil Collins, Neil Peart (Rush), Chad Smith (Red Hot Chili Peppers), Keith Harris (Black Eyed Peas) and Bob Bryar (My Chemical Romance), as well as renowned percussionists within the Philadelphia Orchestra, the Los Angeles Symphony, Royal Opera House — Covent Garden and the Vienna Philharmonic Orchestra, this award-winning company offers cymbals and sounds for every musical application, playing level and price point. Known for combining centuries-old traditional craftsmanship with modern innovation, SABIAN ensures quality and value in every cymbal. The company also prides itself on eco-friendly practices; a cymbal recycling program is one of its many longstanding “green” initiatives, as is a commitment to working with brands that share likeminded environmental values. Headquartered in Meductic, New Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also the world’s largest cymbal maker.