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Ken DeLoria Joins Real Sound Lab

United States
Riga, Latvia — 30 April 2007 — Mr. Viesturs Sosars, Chairman and CEO of Real Sound Lab, announced today that the company has appointed industry veteran Ken DeLoria as its Worldwide Sales and Marketing Director for all Pro Audio Markets. Mr. Sosars stated, “Ken DeLoria is the perfect choice for our expansion plans. From his 30 years of experience in pro audio, which includes recording, live events, installations and manufacturing, Ken has a deep understanding of the many facets of the audio industry that our technology and products apply to."

Soaras continues, “Ken will be opening an office in Southern California from which he’ll run Sales and Marketing on a worldwide basis. We’ll warehouse our products there as well, for rapid shipment to all destinations in North, Central, and South America,” he concluded.

Mr. DeLoria began his career as an engineer in a Southern California recording studio. He later joined McCune Sound Service in San Francisco, where he provided the first-ever concert style sound system for a Super Bowl event (Super Bowl XVII), and designed and managed numerous large-scale system installations including the Crystal Cathedral, the Oakland Coliseum, the Oakland Arena, and Pepperdine University.

In 1985, Mr. DeLoria founded Apogee Sound Incorporated, a California based pro audio loudspeaker, amplifier, and signal processing manufacturer. Following international success that culminated in the sale of the company, DeLoria later joined Digidesign as Worldwide Director of Sales for its VENUE live sound products.

Mr. DeLoria stated, “The work that Real Sound Labs is doing will significantly change and improve the way that loudspeakers are integrated into acoustical environments. Our CONEQ™ measurement and alignment system, the basis of our technology, produces a near-perfect amplitude response from a loudspeaker or loudspeaker array. Additional corrective capabilities will be added as our R&D work delves even deeper into pursuing the ultimate goal of radically accurate sound reproduction.”

DeLoria continues, “Because CONEQ is not based on an SPL measurement, but rather on an Acoustic Power Measurement, its capabilities are like nothing that’s come before. CONEQ represents the first fundamentally new approach to system alignment in perhaps three decades.”

Mr. DeLoria will be responsible for the worldwide sales and marketing efforts of the company’s products and services in all pro audio markets including touring, fixed installations, cinema, and recording.

“Imagine a system that resolves 4,096 points of measurement, collected at several hundred physical points in space around a loudspeaker or speaker array, in just over two minutes. Then, imagine the system creating a corrective algorithm that applies 4,096 points of magnitude response correction to the sound source, with latency that’s hardly greater than that of the A/Ds and D/As themselves. The results approach the unfathomable!” DeLoria finished excitedly.

The CONEQ process can be seen and heard at the upcoming AES show in Vienna that runs from May 5th to May 8th. Real Sound Labs will have both a booth at the show (Booth 2443, Hall Y), and a sizeable demonstration room (Room #447).

Real Sound Lab is based in Riga, Latvia and engages in the research, development and manufacture of DSP based products designed to broadly enhance the experience of reinforced and reproduced audio.
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