Mapex Releases Special Edition M Birch Set Configuration With Free Tom
United States
English
July 1, 2007 — Mapex has added a special new configuration to its M Birch Series. The new “Rock 22” configuration features a 22x18 bass drum, a 12x9 suspended tom tom, a 16x16 floor tom with legs and a 14x5.5 snare drum. Because this new configuration is an M Birch series kit, Mapex is giving consumers a free 10x8 tom tom complete with mounting hardware with the purchase of the kit.
The new Mapex M Birch Rock 22 configuration is sold exclusively in Transparent Midnight Black lacquer.
The M Birch Rock 22 configuration is available in limited quantities and will be sold exclusively in Transparent Midnight Black lacquer, a finish that has never before been available on an M Birch drum set. Adding to the exclusivity of the set, the front bass drum head is a white, coated head with a smaller version of the Mapex logo.
The Rock 22 drum set (MB4265AMB) also comes with a full complement of Mapex 550 Series hardware, including a snare stand, hi-high stand, straight cymbal stand, boom stand, tom holder and bass drum pedal. Manufacturer’s suggested retail price for the drum set is $1,199.99.
“The M Birch series has been one of our company’s most renowned success stories,” said Jeff Ivester, Director of Marketing for Mapex USA. “With the release of yet another exciting new configuration and finish color, we are continuing to expand the reach of the product to satisfy an even broader segment of the market.”
Since its introduction in 2005, every M Birch drum set has included a free tom, by virtue of Mapex’s “7 for 6,” 6 for 5,” and “5 for 4” promotional programs. As a result, the M Birch series has had a major impact on the midline drum set market and has emerged as a category leader for hundreds of independent Mapex retailers.
The new Mapex M Birch Rock 22 configuration is sold exclusively in Transparent Midnight Black lacquer.
The M Birch Rock 22 configuration is available in limited quantities and will be sold exclusively in Transparent Midnight Black lacquer, a finish that has never before been available on an M Birch drum set. Adding to the exclusivity of the set, the front bass drum head is a white, coated head with a smaller version of the Mapex logo.
The Rock 22 drum set (MB4265AMB) also comes with a full complement of Mapex 550 Series hardware, including a snare stand, hi-high stand, straight cymbal stand, boom stand, tom holder and bass drum pedal. Manufacturer’s suggested retail price for the drum set is $1,199.99.
“The M Birch series has been one of our company’s most renowned success stories,” said Jeff Ivester, Director of Marketing for Mapex USA. “With the release of yet another exciting new configuration and finish color, we are continuing to expand the reach of the product to satisfy an even broader segment of the market.”
Since its introduction in 2005, every M Birch drum set has included a free tom, by virtue of Mapex’s “7 for 6,” 6 for 5,” and “5 for 4” promotional programs. As a result, the M Birch series has had a major impact on the midline drum set market and has emerged as a category leader for hundreds of independent Mapex retailers.
