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Fender® Launches New Frontline Online Web Site

United States
English
New Fan-Friendly Site Teeming with New Features and Content

SCOTTSDALE, Ariz. (June 19, 2007) — Fender Musical Instruments Corporation (FMIC) has launched an all-new consumer-friendly Web site to better serve the community of music and instrument enthusiasts. The site features all new design and content elements, and a host of new features designed to reflect THE SPIRIT OF ROCK-N-ROLL®. Key features of the new online destination include: deeper, richer information and imagery on gear and artists; enhanced audio and video elements; gear demos; community forums and more.

“The newly expanded site is a response to the ever-increasing demand for all things Fender, and features the elements that are important to guitar enthusiasts and Fender fans worldwide,” said Richard McDonald, Fender’s senior vice president of global marketing.

In an effort to make Fender.com a daily destination for music fans, the site has incorporated several new features including an Artist section that allows fans to get to know their favorite Fender artists through unique and rare audio and video content, as well as updated news, biographies and gear listings. Also new to the site is a new Community area which houses Fender’s first “official” online discussion forum and downloadable desktop wallpaper images, with many more fun community-oriented features to come.

Product research has always been an integral component of Fender.com and this remains true with the new incarnation of the site. However, in the new site the entire user experience is wrapped in all-new updated Fender imagery throughout. This, together with a revamped online store, dealer finder, and customer support area combines to provide more Fender-centric information than ever before in a way that is engaging to musicians and music enthusiasts alike.

About Fender Musical Instruments Corporation:

Fender Musical Instruments Corporation (FMIC) is the world’s foremost manufacturer of guitars, amplifiers and related equipment since 1946, and its name has become synonymous with all things rock “n” roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s guitarists and collectors. FMIC brands include Fender®, Squier®, Guild®, Gretsch®, Jackson®, Charvel®, SWR®, EVH®, Tacoma®, Olympia® and Brand X®.
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