VANCOUVER, British Columbia, April 25, 2007 - One of Canada’s most popular bands, Loverboy, is back, and has just released a new single to radio exclusively through Destiny Media Technologies’ (BULLETIN BOARD: DSNY) Play MPE digital distribution system on Tuesday, April 24.
Loverboy rocked the world in the 1980s with several platinum hits, including “Working for the Weekend,” “Turn Me Loose” and “When It’s Over” among others. A new album, entitled “BACK FOR MORE”, is due out from RockSTAR Music in June. Loverboy’s new single; “The One That Got Away” is one of the first tracks to utilize the Play MPE system since its fresh launch in Canada.
“We have seen the power and reach of Play MPE in its application in the US, and for our brand new single we wanted to hit the ground running,” said Loverboy lead singer, Mike Reno. “This album is going to blow our fans away -- both old and new alike!”
“When we needed to get this huge new single out for Loverboy, going with Play MPE was the obvious choice,” said Michael Hektoen, President, RockSTAR Music. “No other service has the radio industry’s loyalty like MPE. We wanted to be positive that our contacts at stations get this track, and this was the surest path.”
Play MPE launched in Canada on Monday, April 23rd. The Canadian launch followed several years of exponential growth and success of MPE in the US market as well as adoption by major record labels and radio in every format.
“Having Loverboy release their new Canadian single exclusively through our service is a great honor,” said Dean Ernst, VP of MPE Operations. “With the Play MPE System, radio stations across Canada will have immediate access to one of the most anticipated tracks in the year.”
The Play MPE system delivers extremely high quality music, graphics and song data directly to authorized computers in a locked format that recognizes whether the machine has been registered with the system. If the labels allow the content to be burned to CD or exported, a proprietary patent pending forensic watermark, which survives analog duplication and compression is embedded into the song. This mark identifies the original source if copies are made.
The MPE system is used by over 800 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group. 42,000 songs have been sent to radio stations and other trusted recipients since launch.
Canadian users can request an account at www.plaympe.com
About RockSTAR Music
RockSTAR Music ( www.rockstarmusiccorp.com ) is an International Music and Media Company including; a Record Label, Artist Management, Radio Promotion-Marketing Publicity, Recording Studios and RockSTAR Music Technologies featuring its own direct iTunes distribution channel. In its second year of operations, RockSTAR Music has become the “it” independent Record Company in Canada continuously releasing hit song after hit song from artists including; Rosette, Bianca, Marika, Sy’Rai and Live on Arrival. RockSTAR currently has two Artists on the CHR Top 40 Charts: LIVE ON ARRIVAL www.liveonarrival.com and Marika. RockSTAR will be releasing the upcoming highly anticipated new album by Super-Group, LOVERBOY with guest stars including Def Leppard in June 2007. The first single “The One That Got Away” is releasing to Canadian Radio today!