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Italy’s Armas Guitars Introduces New Guitars, Amps, Pedals, and Straps [ Musikmesse 2007 ]

United States
11 April 2007 — Armas, the Italian guitars company, takes part successfully in Frankfurt Musik Messe 2007. ARMAS, already custom shop for many artists, designer and manufacturer of guitars for Suzuki Music Italy, inaugurates a new life, in fact, the German international fair has been the occasion to introduce officially the restyling of the logo, the new guitar series from the Italian factory, technical innovations and a high quality sound. ARMAS demonstrates not to be one of the alternatives but to be the only one for characteristics. For this reason the positive opinions of 500 visitors and more in the four days of the fair, have been useful to demonstrate it.

Some comments:

“What&s up boys???? , beautiful bass, where’s it made ???”


“They are splendid. Can I have all?”

- Hiram Bullock- USA

“Many compliments, unequalled design, beautiful handcrafted…”

- T.Yamashiro - Yamaha Guitar Designer — Japan”

“It is an excellent bass, with a sweeping tone.”

- J.Langley (B.B. King) - USA

“Wonderful acoustic bass, great design, beautiful tone…”

- Saturnino - Italy


The unique design derived from the already appreciated AFC-3 Acoustic Series. Selected Solid Mahogany Body, Double cutway, Flamed maple top, Ebony binding, AAAA quality, Seymour Duncan or the italian I-Spira pickups, Grover or Sperzel machines - these are only some of technical characteristics.


ELEGANT, AGGRESSIVE and also INNOVATIVE, the search of the perfection has been an essential element for the production of this new series, Flamed Maple Top and Honduras Mahogany body, all woods of AAAA quality, Maple binding, new set-in system, introduced at Musik Messe a model with traditional Seymour Duncan Single Coils and another model with two Seymour Duncan mini humbuckers at the neck and bridge with a centre single coil. Innovation is the most important part in I-Mercury thanks to the integrated midi system, with mini acoustic doggle and push pull that for a complete control of all the functions.


ETNA is explosive like the volcano in Sicily, the inspiration. ETNA is born for the necessities of Rock and Heavy Metal market. Selected mahogany body, arched top with a deep cutway, to facilitate extreme solos and a fretboard with flamed inlays. It also has a Floyd Rose licenced bridge, 24 frets and “lava stone” finish.


OCEAN is new Armas guitar. It has its origin in the TIGER’s success which is attention grabbing, and eccentric( Tiger in photo).

Quilted Maple top, Ocean blu finish, a maple solid neck and maple keyboard 22 freets. Floyd Rose Lic. bridge, grover tuners, H-S-H Zebra pickups.

SIRIUS 4 & 5

The new Armas Bass line are rigorously produced by hand. Wengè, Zebra, Ash, and other select woods for the tops, hard maple for the necks and wengè or rosewood or flamed maple for the fingerboard. Bass Line of Seymour Duncan USA Pickups. It’s available in standard, deluxe or MIDI configuration, 4 strings, 5 strings or 6 strings.

AFC-1 Series

AFC is the Master series of Armas acoustics, brancing system that optimizes the vibration of the top, new “B-Tone” of the holes to the top that gives elegance to the series and also they reduce the feedback problems with big amplification system. The series is introduced in great complete with a Jumbo Engelmann spruce top and Indian rosewood for side and back, the dreadnought with top in sitka spruce and a back and side Indian rosewood, the folk with top in solid cedar and the back and side in select mahogany


AFC-3 ARTIST, Elegant series with a exclusive double cutway body, this model has been successful between European distributors, Engelmann Spruce top, Indian Rosewood for the side and for the back in 3 parts, Fishman Prefix Pro-Blend, Grover machines, diamond of reinforce between the neck and the headstock,maple binding.


Italian fashion is distinguished!

Select spruce top in gloss black finish and pearl binding for the “LUNA”, quilted maple top in gloss ocean blue and pearl binding for the “DOLPHIN”, “the Moon phases and the Dolphin dances inlay on the fingerboard of these series. BBAND Preamps, Grover machines and D’Addario strings for both guitars.

Musik Messe “07 has been also the right occasion to introduce the new Hiram Bullock Signature, a guitar with a strong sound, blues & soul style. Hiram who will be engaged with Aretha Franklin’s son in an acoustic project has chosen ARMAS for his acoustic guitars.

Cutway Dreadnought body shape, Engelmann Spruce Top, Indian Rosewwod side and back (2 parts), Mexican abalone binding and Hiram signature on the 12° fret. Bband preamp.


Armas also introduced new series of amplifiers for guitar electrical worker of the Armas family:

  • • 100 watt Valve Tube Head
  • Sovtek Tube
  • Clean Channel: Level control and 3-band EQ
  • • Overdrive Channel: Gain 1,Gain 2 with contour, 3-band EQ and level control
  • • 3 Rectifier Position: Tube - Class A or AB, Solid-state - Class AB
  • • Effects send and return with level controls
  • Pushswitch for channel and gain select
  • Master volume
  • Spring reverb
  • Porcelain tube sockets for increased reliability
  • Line out with level control
  • Selectable 4/8/16 ohms external speaker jacks
  • Ground lift switch
  • Heavy foot switch for channel select, reverb on/off and gain select
  • Genuine hand made leather logo
  • Black or Brown finish
  • Rugged 3/4” Baltic birch construction
  • Dimensions(cm): 68,58 x 28 x 28
  • • Weight: 25Kg
  • 4x12” Cabinet
  • Rear porting for low frequency
  • Black or Brown finish

From the next september Armas will introduce a new 50 watt all tube combo and a new 30watt all tube head.

Great Success for the Aqua Stomps Series by Armas Guitars, the complete series include:

Over Drive, Distortion, Heavy Metal, Compressor, Tremolo, Delay, Digital Delay, Super Chorus, Digital Tuner, Double Stomps (Delay+Distortion), Equalizer, Flanger, Phaser.


A new line of straps for guitars in genuine leather entirely hand made is born from the artisan tradition of Catania city. Even this last series of products has had an important success... like not appreciating Italian style??

Armas Guitars MySpace: www.myspace.com/armasguitars
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