Norwell, Massachusetts, USA - 19 January 2007 — The Avedis Zildjian Company, cymbal crafters since 1623, proudly announces the addition of the 16-inch and 18-inch EFX to its best-selling A Custom cymbal series.
The 16-inch and 18-inch A Custom EFX cymbals feature specific “cut-outs” that interrupt the sound moving over the body of the cymbal to produce a trashy, white noise sound effect. The shimmering qualities of the brilliant A Custom finish allow the cymbals to make a dynamic impact to any cymbal set-up.
Paul Francis, R&D/Quality Manager said, “Over the past few years, our artists were taking our original Remix EFX cymbal and removing the factory installed jingles from it to use as an extra special effects cymbal. From their feedback on several prototypes, we decided that the A Custom series gave the EFX design a more crisp and modern sound. It was exactly what they were looking for.”
Suitable for all genres of music, the A Custom EFX is already being used by a wide variety of artists such as Carter Beauford (Dave Matthews Band), Antonio Sanchez (Pat Metheny Group) and Aaron Spears (Usher, American Idol Tour).
Celebrating its 15th Anniversary, the A Custom cymbal series was developed with the assistance of legendary drummer Vinnie Colaiuta. The award-winning range utilizes unique hammering techniques, thin weights and a striking brilliant finish for a crisp, sweet, sophisticated A Zildjian sound. Not too dark, not too bright — cymbals that are just right for modern music.