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Moog, IK Multimedia And Sonic Reality Announce Strategic Alliance

United States
Sound, software and hardware developers join forces for new sample-based products focused on legendary vintage analog synthesizers.

Asheville, NC, March 28, 2007 — Moog Music proudly announces a strategic alliance with IK Multimedia and Sonic Reality to bring out sample-based products focused on Moog synthesizer sounds. In an effort to present the flavors of Moog synthesizer history as playable sounds, Sonic Reality has sampled the entire range of vintage Moog synthesizers and together with IK Multimedia have created “SampleMoog,” the first comprehensive collection of Moog samples available as a plug-in powered by SampleTank.

“While there are already some Moog themed plug-ins out there, we wanted to capture the wider sonic flavors that come from the entire range of Moog synthesizers put out over the years including vintage Polymoogs, Memorymoogs and Taurus Pedals as well as the latest Minimoog Voyager and other synths that have never been modeled.” says Dave Kerzner, CEO of Sonic Reality. “We’re honored to be doing this in cooperation with Moog Music, Inc and the Moog Foundation to pay homage to the legendary Bob Moog and present these timeless sounds in software for anyone to use in their music.”

Mike Adams of Moog Music, Inc says, “Moog is very pleased to support Sonic Reality and IK Multimedia, the world leaders in sample-based software synthesis, in developing these samples that cover the history of Moog from Bob’s original modular systems thru today’s Minimoog Voyager. The quality of these samples is absolutely the best.”

The goal of these sample-based Moog themed products is to broaden the awareness of the wonderful sounds of Moog synthesizer history and the accomplishments of Bob Moog as well as bringing musicians an affordable source of some of the most bold, phat, punchy, liquid and cutting synth sounds you can find anywhere. From the deepest rumbling sound of Taurus bass pedals to creamy synth leads of a variety of rare Minimoogs to the silky ethereal sound of a Polymoog string pad, SampleMoog is one diverse synth plug-in to use in any style of music from electronic music to rock, hip hop, R&B, pop, progressive, avant-garde, experimental and more.

Bob Moog’s daughter Michelle, director of the Bob Moog Memorial Foundation for Electronic Music, had this to say about the project: “Dad was committed to creating tools that allowed musicians to customize their instrument’s sounds and therefore give their creativity a musical voice; this product is an extension of that in the digital world. The Bob Moog Foundation is honored to be part of this tribute to the sounds and legacy of Bob Moog and is deeply grateful to Sonic Reality and IK Multimedia for their support.”

Special Editions of the SampleMoog will also be released during the launch featuring bonus additions, artist features and more. Portions of the proceeds will be donated to the Moog Memorial Foundation for Electronic Music.

The SampleMoog product will be begins shipping in third quarter 2007 and will be available worldwide from IK Multimedia. Retail price is yet to be announced.

Moog Music and our customers carry on the legacy of Bob Moog, the inventor of the synthesizer. We design and manufacture electronic musical instruments, including Etherwave® theremins, Moogerfooger® effects modules, Minimoog® Voyager®, Little Phatty® synthesizers, and the Moog PianoBar®. Founded by Robert Moog, Moog Music is located in Asheville, NC.

IK Multimedia: www.ikmultimedia.com

Sonic Reality: www.sonicreality.com
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